Hold Your Haunches
DealUndergarments and Basics
Hold Your Haunches is a undergarments and basics that got its big break on Shark Tank in Season 5, and convinced Barbara Corcoran and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 20%
- Offered equity
- $375K
- Sought valuation
- $100K
- Deal amount
- 40%
- Deal equity
- $250K
- Deal valuation
Founder Erin Bickley and Jenny Greer stepped onto the carpet in Season 5, Episode 23 in the episode that aired April 10, 2014, bringing their Macon, GA business with them. Hold Your Haunches, the undergarments and basics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 20% of the company, an implied valuation of $375K.
Barbara Corcoran and Lori Greiner teamed up at $100,000 for 40% equity. That priced the company at $250K, a haircut from the $375K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Hold Your Haunches still in business?
Read our 2026 update on where the company is now.
Sold on Hold Your Haunches?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Hold Your Haunches?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Hold Your Haunches get a deal on Shark Tank?
Yes. Hold Your Haunches closed a deal for $100,000 in exchange for 40% equity, with Barbara Corcoran and Lori Greiner.
Which shark invested in Hold Your Haunches?
Barbara Corcoran and Lori Greiner invested in Hold Your Haunches ($100,000 total as aired).
What season of Shark Tank was Hold Your Haunches on?
Hold Your Haunches appeared in Season 5, Episode 23, which aired April 10, 2014.
How much was Hold Your Haunches asking for on Shark Tank?
The founders asked for $75,000 for 20% of the company, a $375K valuation.
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