Product Update
Is Grace & Lace Still in Business? (2026 Update)
Is Grace & Lace from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Grace & Lace today.
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Rick and Melissa Hinnant started Grace & Lace out of their Austin, Texas home selling knitted boot socks, and by the time they walked into the Tank in Season 5 they had already done 800,000 dollars in sales in a single year without outside investment. That kind of pre-show traction usually means one thing: the company is still standing years later, and this one is.
The Short Answer
Grace & Lace is still in business and still selling, running its own e-commerce site at graceandlace.com. Note the domain: it is graceandlace.com, spelled out, not a shortened gracelace.com, which currently sits parked and unrelated to the brand, a small trap for anyone typing the URL from memory.
The product line has grown well beyond the boot socks that got them on the show. The current catalog includes handbags and tote bags in addition to the original knitwear, a sign of a brand that kept building rather than riding one hit product into decline.
The Shark Tank Pitch
Grace & Lace appeared in Season 5, Episode 10, pitched by Rick and Melissa Hinnant out of Austin, Texas. Their product was the lace-topped knitted boot sock, a fashion accessory that turned a simple sock into a layered boho boot-cuff look.
They asked for 175,000 dollars for 10 percent equity, an ambitious 1.75 million dollar valuation, backed up by the fact that they had already generated 800,000 dollars in first-year sales entirely bootstrapped, no outside funding, before ever setting foot in the Tank.
The Deal That Got Done
Barbara Corcoran made the investment, putting in 88,000 dollars for 10 percent equity, roughly half the capital the Hinnants originally asked for but at the equity percentage they wanted to keep. That is the opposite of the more common Shark Tank pattern, where founders hold the line on cash and give up more ownership. Here the Hinnants gave ground on the check size and protected their stake instead.
Corcoran's real estate and retail instincts turned out to be a good match for a home-based accessories brand that needed help scaling logistics and building a real company structure around a viral product.
From a Sock Idea to a Multi-Category Brand
What separates Grace & Lace from a lot of Season 5 fashion pitches is that the Hinnants had already proven they could sell without a shark's help before ever walking into the Tank. Turning that 800,000 dollar bootstrapped first year into a durable, multi-decade brand required more than a viral sock design, it required building actual company infrastructure: manufacturing relationships, customer service, inventory systems, none of which show up on camera during a nine-minute pitch segment.
The expansion into handbags and tote bags years after the original sock launch is the kind of move that signals a real operating team rather than a founder still running the business solo out of a garage. Product line extensions like that require design, sourcing, and merchandising decisions that go well beyond what got the company its television moment in the first place.
Grace & Lace net worth in 2026
Shark Tank tracking coverage has described Grace & Lace's growth trajectory as reaching a business valued around 20 million dollars at points in its post-show history, a figure attributed to tracking-site reporting rather than an audited company filing or founder disclosure.
No confirmed, current 2026 net worth figure has been published by the company itself. Given the brand's continued active selling, product line expansion into handbags, and long operating history since 2013, a valuation in the eight-figure range is plausible based on that trajectory, but it remains an estimate built on secondhand reporting, not a verified number.
Where Things Stand Now
The company that started as a home-based sock business bootstrapped to nearly 800,000 dollars in sales before ever pitching, closed an 88,000 dollar deal with Barbara Corcoran for 10 percent, and used that partnership to grow into a broader women's accessories brand covering boot socks, tote bags, and handbags.
More than a decade after Season 5, Grace & Lace is still one of the clearer success stories in the show's history: a real product, a deal that held, and a brand that is still shipping orders from graceandlace.com today.
One practical note for anyone searching to buy directly: double-check the URL before entering payment information. The similarly spelled gracelace.com is not the brand's site, it is a parked domain with no connection to the company, and typing the wrong address is an easy mistake for a name this close to the real one.
Where to buy Grace & Lace
Still selling as of March 16, 2026. Check today's price and availability.
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See the full Grace & Lace deal breakdown and term sheet →
