Grace & Lace
DealKnitted Boot Socks - Women's Accessories
Grace & Lace, the knitted boot socks - women's accessories, landed on the national radar after pitching the sharks in Season 5, and convinced Barbara Corcoran to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Grace & Lace.
From the show
The Shark Tank pitch
- $175K
- Asked for
- 10%
- Offered equity
- $1.8M
- Sought valuation
- $88K
- Deal amount
- 10%
- Deal equity
- $1.8M
- Deal valuation
Rick and Melissa Hinnant faced the sharks in Season 5, Episode 10 in the episode that aired November 22, 2013, bringing their Austin, TX business with them. Grace & Lace, the knitted boot socks - women's accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $175,000 in exchange for 10% equity, putting a $1.8M valuation on the business.
Barbara Corcoran made the deal at $87,500 for 10% equity. The deal valued the company at $1.8M.
Across Season 5, 60 of 116 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Grace & Lace still in business?
Read our 2026 update on where the company is now.
Sold on Grace & Lace?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Grace & Lace?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Grace & Lace get a deal on Shark Tank?
Yes. Grace & Lace closed a deal for $87,500 in exchange for 10% equity, with Barbara Corcoran.
Which shark invested in Grace & Lace?
Barbara Corcoran invested in Grace & Lace ($87,500 total as aired).
What season of Shark Tank was Grace & Lace on?
Grace & Lace appeared in Season 5, Episode 10, which aired November 22, 2013.
How much was Grace & Lace asking for on Shark Tank?
The founders asked for $175,000 for 10% of the company, a $1.8M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
