Product Update
Is Goumi Still in Business? (2026 Update)
Is Goumi from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Goumi today.
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Baby mittens sound like a small idea until you have a newborn who scratches their own face raw every night. That was the problem Lili Yeo and Linsey Fuller set out to fix with Goumi, and Kevin O'Leary bit on their pitch in Season 11. Years later the brand is still shipping product, though it also had to work through a real recall that could have knocked it out entirely.
The Short Answer
Goumi is still in business. The company sells through its own website, through Amazon, and through a range of boutique retailers, giving it more distribution channels than most Shark Tank apparel brands manage to hold onto years after their episode.
It has also grown well past its original mittens-and-boots pitch, expanding into a broader line of baby and toddler apparel.
The Shark Tank Pitch
Goumi appeared in Season 11, Episode 17, pitching baby mittens and boots designed to actually stay on, solving the universal parent complaint that infant mittens fall off within minutes. The company falls in the kids and education category.
Co-founders Linsey Fuller and Lili Yeo asked for 1 million dollars in exchange for 8 percent equity, a confident valuation for a niche baby apparel product.
The Deal That Got Done
Kevin O'Leary made the deal, but structured it his way. He put up the full 1 million dollars, took 10 percent equity instead of the 8 percent asked, and structured it as a line of credit carrying 9 percent interest rather than a straight equity check.
That structure is a classic O'Leary move: give the founders the capital they want, but attach a royalty or interest mechanism that protects his downside if the business does not scale the way they project.
Goumi net worth in 2026
Shark Tank tracking sites report Goumi's annual revenue at roughly 2.1 million dollars in recent years, a modest but real figure for a niche baby apparel brand years removed from its TV appearance. There is no widely cited company-level valuation or founder net worth figure in circulation from press or funding databases, so a precise net worth number would be a guess rather than a sourced fact. What can be said honestly is that the company appears to be a small, steady operation rather than a venture-scale breakout, and that is a perfectly viable outcome for a bootstrapped baby products brand.
The Recall and the Rebuild
Goumi's post-show run was not friction-free. In 2023, the company issued a recall on its children's robes, a setback that reporting suggests likely dented sales momentum at a time the brand was still building out its retail presence.
Rather than retreat to the original two products, Goumi used the years after the recall to widen its catalog well beyond mittens and boots, and it added a resell program that lets customers pass along or trade in outgrown items, an approach that fits both the sustainability angle parents care about and the reality that babies outgrow everything within months.
Co-founder Lili Yeo has also stayed visible in entrepreneurship circles since the show, discussing the company's growth and challenges in interviews, including a conversation with The Freshwater Trust about navigating the business beyond the Shark Tank spotlight.
Why the Distribution Mix Matters
A lot of Shark Tank apparel brands end up picking one lane and sticking to it, either direct-to-consumer through their own site or a heavy Amazon presence, because juggling multiple channels is expensive and operationally messy for a small team. Goumi has kept a foot in all three: its own site, Amazon, and boutique retail.
That spread matters most for a baby brand specifically, because parents shop for infant gear across all of those channels depending on the moment, a quick Amazon order at 2 a.m. when mittens go missing, a boutique visit for a baby shower gift, or a direct site order when they trust the brand enough to buy straight from the source. Holding shelf space in all three suggests Goumi built real retail relationships rather than living off a single sales channel that could disappear overnight.
Where Things Stand Now
Goumi pitched in Season 11 asking for 1 million dollars for 8 percent, and closed with Kevin O'Leary for 1 million dollars at 10 percent structured as a line of credit. Since then the company has weathered a 2023 recall, expanded its product line, and kept selling across its own site, Amazon, and boutique retailers.
If you came here wondering whether those stay-on baby mittens are still around, they are, along with a wider catalog than the one that pitched in the Tank.
Where to buy Goumi
Still selling as of March 15, 2026. Check today's price and availability.
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See the full Goumi deal breakdown and term sheet →
