Product Update
Is Freshly Picked Still in Business? (2026 Update)
Is Freshly Picked from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Freshly Picked today.
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Susan Peterson started out hand-sewing leather baby moccasins, and by the time she got to the Shark Tank stage in Provo, Utah, she had built enough of a following to bring 500,000 dollars in annual sales into the room. The deal she landed with Daymond John fell apart during due diligence. The business did not.
This is a Season 5 pitch, which means the company has now had over a decade to prove out whether that early exposure actually translated into a lasting brand, and the revenue trajectory since answers that question clearly.
The Short Answer
Yes, Freshly Picked is still in business and thriving, with current annual revenue estimated around 14 million dollars as of 2023, up from 500,000 dollars in sales at the time of the pitch.
The company sells through its own website, freshlypicked.com, along with retail partnerships and a strong social media presence.
That combination of a direct-to-consumer website, wholesale retail placement, and an active social following gives Freshly Picked multiple independent revenue channels rather than relying on any single one, which is a meaningfully more resilient setup than a company that only sells through one storefront or one retailer.
The Shark Tank Pitch
Freshly Picked appeared in Season 5, Episode 15, which aired January 24, 2014, out of Provo, Utah, in the kids and education category. Peterson asked for 150,000 dollars for 10 percent equity, coming in with premium leather baby moccasins as the flagship product alongside diaper bags and backpacks, backed by that 500,000 dollars in existing annual sales.
Coming in with real, existing sales rather than a pre-launch concept put Peterson in a stronger negotiating position than a lot of first-time pitchers, and it is part of why she walked away with an on-air yes from a shark known for being selective about apparel and consumer goods investments.
The Deal That Fell Through
Daymond John offered 150,000 dollars for 25 percent equity on air, and Peterson accepted. Like a number of Shark Tank deals, it ultimately fell through during the due diligence process that follows filming, before any money changed hands.
The fit with Daymond John made intuitive sense given his FUBU background in apparel and manufacturing, and a due diligence breakdown does not necessarily mean the sharks found a red flag. It just as often reflects the two sides discovering, once lawyers and accountants get involved, that their vision for the terms or the direction of the company did not actually align the way a handshake on camera implied.
Freshly Picked net worth in 2026
Freshly Picked's current annual revenue is estimated around 14 million dollars as of 2023, a nearly 28 times increase over the 500,000 dollars in sales the company had at the time of its pitch, achieved without the John investment ever closing. No separate confirmed net worth figure has been published by the company, so that revenue figure, sourced from Shark Tank tracking coverage, is the most concrete number publicly available, and it should be treated as an estimate rather than an audited disclosure.
Where Things Stand Now
Peterson used the Shark Tank exposure to secure manufacturing partnerships and retail distribution on her own terms after the Daymond John deal collapsed, and the brand expanded well past its original leather moccasins. Freshly Picked's product line today includes children's clothing and a licensed Disney collection alongside its original moccasins, diaper bags, and backpacks.
This is another entry in a pattern that shows up repeatedly across this site: a Shark Tank deal falling through in due diligence is not the same thing as the business failing. Freshly Picked took the credibility and exposure from the pitch, built manufacturing and retail relationships independently, and grew nearly thirty times its pre-show revenue without the shark's capital ever landing in its bank account.
Peterson's path from hand-sewing individual pairs of moccasins to running a company doing eight figures in annual revenue is also one of the more complete founder-to-scaled-brand arcs among Shark Tank alumni, and licensing a Disney collection specifically signals the kind of brand trust that licensing partners do not extend to companies they consider shaky or short-lived.
Where to buy Freshly Picked
Still selling as of March 4, 2026. Check today's price and availability.
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See the full Freshly Picked deal breakdown and term sheet →
