Freshly Picked
DealBaby and Children's Apparel and Accessories
Freshly Picked is a baby and children's apparel and accessories that got its big break on Shark Tank in Season 5, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 25%
- Deal equity
- $600K
- Deal valuation
Founder Susan Petersen stepped onto the carpet in Season 5, Episode 15 in the episode that aired January 24, 2014, bringing their Provo, UT business with them. Freshly Picked, the baby and children's apparel and accessories, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 10% of the company, an implied valuation of $1.5M.
Daymond John made the deal at $150,000 for 25% equity. That priced the company at $600K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is Freshly Picked still in business?
Read our 2026 update on where the company is now.
Sold on Freshly Picked?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Freshly Picked?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Freshly Picked get a deal on Shark Tank?
Yes. Freshly Picked closed a deal for $150,000 in exchange for 25% equity, with Daymond John.
Which shark invested in Freshly Picked?
Daymond John invested in Freshly Picked ($150,000 total as aired).
What season of Shark Tank was Freshly Picked on?
Freshly Picked appeared in Season 5, Episode 15, which aired January 24, 2014.
How much was Freshly Picked asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
