Product Update
Is Doublesoul Still in Business? (2026 Update)
Is Doublesoul from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Doublesoul today.
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Doublesoul opened Season 17 as the premiere episode's sock pitch, and a big part of the buzz came from the fact that SNL's Pete Davidson had already put his own money in before the cameras ever rolled. If you are here to find out whether the brand made it past its television debut, it did, and the sales numbers since have been hard to ignore.
The Short Answer
Doublesoul is still in business and thriving. The brand runs its own website, where all sales happen, and it does not currently sell through Amazon.
For a company built around a category as competitive as socks, staying independent and selling entirely direct to consumer is a meaningful signal that the fundamentals are holding up.
The Shark Tank Pitch
Doublesoul pitched in Season 17, Episode 1, opening the season with a socks brand built by co-founder Ben Rosenbaum, with his wife Allison Strumeyer running the company as CEO, based out of New York.
They asked for 500,000 dollars in exchange for 4 percent equity, an aggressive valuation for an accessories brand that put real pressure on the panel to see the growth story behind the numbers.
The Deal That Got Done
Kendra Scott made the deal, offering the full 500,000 dollars the founders asked for but taking 10 percent equity instead of the 4 percent on the table.
Pete Davidson's involvement added another layer to the story. He had already backed the brand with a reported 1 million dollar stake and serves as its creative director, giving Doublesoul a level of cultural visibility most sock startups never get. Kendra Scott's retail and brand-building background made her a natural fit for a lifestyle accessories company looking to scale into her stores.
Why a Celebrity Sock Brand Actually Worked
Plenty of celebrity-backed products get dismissed as vanity projects that fade once the novelty wears off. Doublesoul avoided that trap by treating Davidson's involvement as a creative role rather than just a name on the label. Rosenbaum and Strumeyer kept control of the product design and the sustainability sourcing, using recycled and organic materials as a real differentiator in a category where most competitors compete on price alone.
That distinction matters for longevity. A brand built around a celebrity endorsement alone tends to fade when the celebrity's attention moves elsewhere. A brand with real unit economics, an 89 percent margin and a materials story that holds up under scrutiny, has a foundation that outlasts any single news cycle.
Doublesoul net worth in 2026
Doublesoul has not released an official net worth or valuation figure since appearing on the show. What is publicly reported, sourced to coverage of the company's post-show performance, is a sales jump from 2.3 million dollars in 2024 to a projected 7.5 million dollars, with an 89 percent gross margin driven by production costs of around 1.20 dollars per pair against an 11 dollar retail price. The socks are made from GRS-certified recycled cotton and polyester and GOTS-certified organic cotton, dyed with OEKO-TEX earth-safe pigments, which factors into that pricing.
Those are strong unit economics, but they are revenue and margin figures, not a confirmed valuation. Any specific net worth number circulating for Doublesoul should be treated as an outside estimate built from that revenue trend rather than a number the company itself has confirmed.
Where Things Stand Now
Recap: Doublesoul opened Season 17 out of New York, asked for 500,000 dollars for 4 percent equity, and closed with Kendra Scott for the full amount at 10 percent equity.
Since the episode aired, the brand has kept a lean team running everything through its own site and social channels, leaning into the sustainable materials and expressive designs that got it noticed in the first place, while Davidson's creative direction keeps it visible online and Kendra Scott's retail relationships open doors into her physical stores.
If you came here wondering whether Doublesoul survived, the answer is a clear yes, and the sales trajectory since the show suggests it is only getting bigger. Going from a Season 17 opener to a projected 7.5 million dollars in annual sales inside a couple of years is a fast climb for an accessories brand, and it puts Doublesoul ahead of most of the socks and apparel companies that have pitched on the show in recent seasons.
Where to buy Doublesoul
Still selling as of February 15, 2026. Check today's price and availability.
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See the full Doublesoul deal breakdown and term sheet →
