Doublesoul
Dealsocks
Doublesoul, the socks, landed on the national radar after pitching the sharks in Season 17, and convinced Kendra Scott to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 4%
- Offered equity
- $12.5M
- Sought valuation
- $500K
- Deal amount
- 10%
- Deal equity
- $5M
- Deal valuation
Ben Rosenbaum, Allison Strumeyer, Pete Davidson faced the sharks in Season 17, Episode 1 in the episode that aired September 24, 2025. Doublesoul, the socks, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $500,000 in exchange for 4% equity, putting a $12.5M valuation on the business.
Kendra Scott made the deal at $500,000 for 10% equity. That priced the company at $5M, a haircut from the $12.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 17, 54 of 71 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Doublesoul?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Doublesoul get a deal on Shark Tank?
Yes. Doublesoul closed a deal for $500,000 in exchange for 10% equity, with Kendra Scott.
Which shark invested in Doublesoul?
Kendra Scott invested in Doublesoul ($500,000 total as aired).
What season of Shark Tank was Doublesoul on?
Doublesoul appeared in Season 17, Episode 1, which aired September 24, 2025.
How much was Doublesoul asking for on Shark Tank?
The founders asked for $500,000 for 4% of the company, a $12.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
