Product Update
Is Coordinates Still in Business? (2026 Update)
Is Coordinates from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Coordinates today.
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Coordinates was pitched by an Olympic gold medalist and a Super Bowl champion, not exactly a typical Shark Tank founder resume, and the matching-pajama brand they built has kept moving since the cameras stopped rolling.
The Short Answer
Yes, Coordinates is still in business. The brand continues selling matching family pajamas and loungewear through its own website, and reporting on the company points to inventory selling out during recent holiday seasons, a good sign for a young apparel brand rather than a warning sign.
The Shark Tank Pitch
Founders Sanya Richards-Ross, a four-time Olympic gold medalist in track, and her husband Aaron Ross, a Super Bowl-winning former NFL cornerback, pitched Coordinates in Season 16, Episode 7, which aired December 13, 2024. Their brand sells matching family pajama and loungewear sets, built around the idea of families dressing together for shared moments.
The couple asked for 100,000 dollars for 10 percent equity, though reporting on the pitch notes their ask reflected a valuation closer to 500,000 dollars rather than the full 1 million dollars that math would otherwise imply.
The Deal That Got Done
Robert Herjavec made the deal, 100,000 dollars for 20 percent equity, doubling the equity stake from the founders' original offer. Richards-Ross and Ross accepted.
What Happened After the Episode
The funding went toward the unglamorous but necessary parts of scaling an apparel brand: buying inventory ahead of demand, hiring staff, and putting more money behind marketing. The company also leaned into timing, expanding into pet pajamas and riding a wave of Olympic-related attention given Richards-Ross's own background as a four-time gold medalist.
That combination reportedly drove strong enough demand that Coordinates sold out of inventory during a recent holiday season, the kind of problem a young brand wants to have, even if it also means missed sales in the short term from being out of stock.
Coordinates net worth in 2026
There is no independently sourced net worth or revenue figure published for Coordinates as of 2026. Shark Tank tracking coverage references the inventory sellouts and expansion into pet pajamas as growth signals but does not attribute a specific dollar figure to current sales or company valuation. Given the founders' public profile as an Olympic athlete and NFL veteran and the brand's continued active selling, it is reasonable to describe Coordinates as a growing business, but any specific net worth number attached to it online is not sourced and should not be treated as confirmed.
Where Things Stand Now
Coordinates pitched in Season 16 for 100,000 dollars at 10 percent, took Robert Herjavec's counter of the same cash for 20 percent, and used the money to build out inventory and marketing rather than sit on it. The brand has reportedly sold through its holiday inventory since the deal closed.
If you found this page wondering whether the Olympic couple's pajama brand made it past its TV moment, it did, and by the available signs it is still growing.
Founder credibility is doing real work here. Sanya Richards-Ross and Aaron Ross are not first-time entrepreneurs testing an idea, they are established public figures with existing audiences from their athletic careers, and a matching-pajama brand built around family togetherness plays directly into how they are already known publicly. That built-in audience is a meaningfully different starting position than most Shark Tank founders have walking into the Tank, and it likely accelerated both the initial post-air sales spike and the ongoing marketing efforts the funding was earmarked for.
The pivot into pet pajamas is also worth noting as a specific, deliberate expansion rather than a random new SKU. Matching family sets that already include kids' and adults' sizing naturally extend into a family pet, and it broadens the gift-purchase occasion beyond holidays into everyday family photo moments, a low-risk product line extension that reuses existing manufacturing relationships rather than requiring the brand to build out an entirely new category.
It is also worth noting how tightly the brand's marketing calendar lines up with the family's own public visibility. Richards-Ross's Olympic legacy resurfaces in the news cycle around every Summer Games, and a matching-pajama brand that can plug into that recurring wave of attention has a built-in marketing tailwind most apparel startups have to buy through paid ads. Whether that timing was a deliberate part of the pitch strategy or simply a fortunate byproduct of who the founders are, it appears to have translated into real sales rather than just press mentions, based on the reported inventory sellouts.
Where to buy Coordinates
Still selling as of February 8, 2026. Check today's price and availability.
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See the full Coordinates deal breakdown and term sheet →
