Product Update
Is Bro Glo Still in Business? (2026 Update)
Is Bro Glo from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bro Glo today.
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Kevin O'Leary got self-tanner rubbed on his own arm during the Bro Glo pitch, which is the kind of on-camera moment that tends to define a Shark Tank episode. What actually defined the company afterward was Mark Cuban's willingness to fight for a deal the founders almost walked away from over two percentage points.
The Short Answer
Yes, Bro Glo is still in business and growing at a fast clip. The water-based self-tanner for men, along with an expanding line of exfoliating soap, face moisturizer, and sea salt hair spray, sells through both the company's own site and Amazon.
Roughly half of sales now come through Amazon and half direct-to-consumer, according to the company's own reported figures, which is a healthy split for a personal care brand this young.
The Shark Tank Pitch
Bro Glo appeared in Season 16, Episode 8, pitched by founders Jaron Nalewak, Tom Phillips, and Joe McDevitt. They asked for 200,000 dollars for 5 percent equity, putting the company's valuation at 4 million dollars.
The product launched in March 2021, meaning the founders had roughly three years of real sales history by the time they pitched, not just a prototype and a dream. That history mattered when it came time to negotiate.
The Deal That Got Done
Mark Cuban offered 200,000 dollars for 10 percent equity. The founders tried to negotiate him down to 8 percent, and he declined to move. Daniel Lubetzky also offered similar terms at 8 percent, but the trio ultimately went with Cuban anyway.
Cuban's pitch to close them was less about the money and more about his track record with direct-to-consumer brands, name-checking prior successes like Mad Rabbit, Beatbox, and Dude Wipes as reasons the founders should want him specifically over a marginally better equity number from someone else.
The Growth Curve Since Launch
The sales numbers behind Bro Glo tell a fast-scaling story. In 2021, its launch year, the company did 107,000 dollars in sales. That jumped to 482,000 dollars in 2022, and then to just under 3.1 million dollars in 2023, a roughly six-fold jump in a single year.
That kind of acceleration lines up with the customer economics the founders shared on the show: an average order size around 53 dollars against a customer acquisition cost of roughly 20 dollars, margins that support aggressive paid advertising and rapid scaling without burning the business down.
The product expansion mattered too. Adding exfoliating soap, face moisturizer, and sea salt hair spray gave the brand more items to bundle into a single order, which pushes up that average order value and gives repeat customers a reason to come back outside of the tanning season alone.
Bro Glo net worth in 2026
There is no independently audited net worth figure published for Bro Glo as of this writing. Working from the reported 2023 revenue of just under 3.1 million dollars and Cuban's 200,000 dollar investment for 10 percent equity, which implied a rough 2 million dollar valuation at the time of the deal, the business has clearly grown well past that initial number in revenue terms.
Any specific current valuation beyond that math would be speculative. What is verifiable is the revenue trend itself, which is one of the steeper growth curves in this spotlight batch.
Where Things Stand Now
Bro Glo is thriving. The 2021-to-2023 revenue jump from six figures to nearly 3.1 million dollars is a legitimate growth story, and the founders' decision to hold firm on equity rather than take a marginally cheaper deal from a different shark looks smart in hindsight given Cuban's continued involvement.
If you are searching this page to find out whether the men's self-tanner from that episode is real and still shipping, it is, and it is growing faster now than it was on the day it aired.
The category itself helps explain the pace. Self-tanning for men was still a niche corner of personal care when Bro Glo launched in March 2021, and the founders were early enough to build a direct following before larger beauty brands started chasing the same customer with copycat formulas.
Where to buy Bro Glo
Still selling as of January 26, 2026. Check today's price and availability.
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See the full Bro Glo deal breakdown and term sheet →
