Product Update
Is Booty Queen Apparel Still in Business? (2026 Update)
Is Booty Queen Apparel from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Booty Queen Apparel today.
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Steve and Amanda Kuclo pitched a fitness apparel line built around flattering, rear-focused activewear on Season 8, and for a while it worked. Booty Queen Apparel grew to 3 million dollars in annual revenue and opened a physical retail store in Texas. Then the founders' marriage ended, and the company ended not long after.
The Short Answer
No, Booty Queen Apparel is not in business anymore. The fitness fashion brand is closed and no longer operating, and there is no active storefront selling the product today.
This is one of the honest, direct no answers on this site, and it is worth being clear about it rather than pretending the brand is still going. If you're searching for where to buy Booty Queen Apparel gear in 2026, the answer is that you cannot, because the company shut down.
The Shark Tank Pitch
Steve and Amanda Kuclo pitched in Season 8, Episode 22, out of Texas, bringing a fitness apparel line designed around leggings and activewear cut to flatter and accent the wearer's figure, marketed with the tagline that butts are back.
They asked for 250,000 dollars for 20 percent equity, a 1.25 million dollar valuation, betting on a niche corner of the booming athleisure market. Amanda's background as a competitive bodybuilder and fitness athlete gave the pitch a credibility angle beyond a typical fashion founder story, since she was designing for a body type and fit problem she had experienced firsthand in her own athletic career.
The Deal That Got Done
Daymond John made the deal, but at a steeper price for the founders than they came in asking for: 250,000 dollars for 33.3 percent equity, well above the 20 percent originally on the table. Daymond publicly backed the pitch on his own social channels after the episode aired, congratulating his new SharkTank partner and later appearing to support the opening of Amanda's retail store.
That retail store opened in Plano, Texas, in January 2019, and for a stretch of time the company reported annual revenue reaching 3 million dollars, a genuine post-Tank growth story.
Booty Queen Apparel net worth in 2026
There is no current net worth to report because the company is no longer operating. At its reported peak, annual revenue hit around 3 million dollars, but that figure describes a business that has since closed, not a going concern with ongoing value in 2026. Attaching any current valuation to a defunct brand would be misleading, so this section stops at the historical peak and stays there.
The honest framing for a searcher landing here is that whatever equity Daymond John held became worthless once the business ceased operating, a risk that comes standard with every Shark Tank deal regardless of how strong the early numbers look. It is worth noting that a physical retail store, an annual revenue figure in the millions, and a national television endorsement are all signs of a company that was doing something right operationally, which makes the eventual shutdown more a story about the founders' personal partnership ending than about the product itself failing in the market.
Where Things Stand Now
Here is the recap. Booty Queen Apparel pitched in Season 8 out of Texas, asked for 250,000 dollars at 20 percent, and closed with Daymond John at 250,000 dollars for 33.3 percent.
The company grew to 3 million dollars in annual revenue and opened a Plano, Texas retail location in January 2019, a real peak by Shark Tank standards. Online activity then declined through mid-2021, and the founders' 2022 divorce, with Amanda Kuclo reverting to her maiden name Amanda Latona and shifting focus to a role as an athlete with ALLMAX Nutrition, marked the effective end of the business.
So the direct answer is no. Booty Queen Apparel is closed, a case where operational strain and a founder team's personal breakup ended a company that had genuinely found retail success along the way. Amanda Latona has continued a public career in fitness modeling and athletic sponsorship since the split, while the Booty Queen brand itself has not resurfaced under new ownership or a relaunch.
Where to buy Booty Queen Apparel
Still selling as of January 23, 2026. Check today's price and availability.
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See the full Booty Queen Apparel deal breakdown and term sheet →
