Product Update
Is Bee Free Honee Still in Business? (2026 Update)
Is Bee Free Honee from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Bee Free Honee today.
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Bee Free Honee got one of the more crowded deals in Shark Tank history, three sharks pooling their money on a single pitch, and it still was not enough to keep the apple-based honey substitute on shelves. Search for the old website today and it redirects to an Afghan restaurant's dinner menu, about as clean a signal of a lapsed domain as you will find.
The Short Answer
No, Bee Free Honee is not still in business. The company shut down in 2019, and it closed for a reason that shows up more often than people expect on this site, not a bad product, not a scandal, but a lack of consumer awareness that never caught up to the retail placements the founders had actually secured.
The domain, beefreehonee.com, now 301-redirects to an entirely unrelated business, a restaurant's dine-in menu page, with the last snapshot of it as an actual Bee Free Honee site dating to July 2024.
The Shark Tank Pitch
Founders Melissa Elms and Katie Sanchez pitched Bee Free Honee in Season 7, Episode 17, presenting an apple-based vegan honey substitute made from apples grown in Michigan. They asked for 110,000 dollars for 10 percent equity.
Daymond John made an early offer of 100,000 dollars for 25 percent, but the founders had more interest to work with than that single number suggested.
The Deal That Got Done
Mark Cuban, Barbara Corcoran, and Chris Sacca teamed up on a three-way offer: 210,000 dollars for 30 percent equity, nearly double the capital Elms and Sanchez originally asked for. The founders accepted, bringing on three investors with very different strengths, Cuban's business scale, Corcoran's retail and branding instincts, and Sacca's venture network and, notably, his ownership stake in the Veggie Grill restaurant chain.
The Growth Before the Fall
The partnership produced real, measurable results early on. By mid-2016, the company had increased production capacity by 600 percent and expanded distribution into Whole Foods and Wegmans, two of the more selective grocery chains a small food brand can land. It also secured placement inside Chris Sacca's Veggie Grill restaurant locations, a direct benefit of having an investor who could open his own doors to the product.
None of that translated into staying power. The company ceased operations in 2019, and the reason cited was a lack of consumer awareness, meaning the product was on the right shelves but never built enough demand pull to keep moving off them at the volume needed to sustain the business. It is a reminder that distribution wins do not automatically solve a marketing problem.
The apple-based honey substitute category itself never became a mainstream grocery staple in the way plant-based milk or meat alternatives did in the years that followed. Bee Free Honee was arguably early to a shelf-space idea that needed more consumer education than the company had budget or runway to deliver, even with three well-connected sharks behind it. That is a different failure mode than running out of money or losing a manufacturing partner, and it explains why a product with genuinely impressive retail wins still folded within about three years of its television debut.
Bee Free Honee net worth in 2026
Bee Free Honee has no net worth today because the company shut down in 2019. Its last documented financial context is the Shark Tank deal itself, 210,000 dollars for 30 percent equity, implying a valuation of roughly 700,000 dollars at the time of the pitch, plus the 600 percent production increase and national grocery placements it achieved by mid-2016 before the shutdown. There is no basis for a current figure for a company that has not operated in years, and this page will not invent one.
Where Things Stand Now
Bee Free Honee pitched in Season 7, closed a 210,000 dollar deal with Mark Cuban, Barbara Corcoran, and Chris Sacca for 30 percent, and used that partnership to land Whole Foods, Wegmans, and Veggie Grill placements within about a year. The company still closed in 2019, citing a lack of consumer awareness.
If you are wondering whether you can still buy Bee Free Honee, you cannot. The company is closed, and its old domain now belongs to an unrelated restaurant.
Where to buy Bee Free Honee
Still selling as of January 15, 2026. Check today's price and availability.
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See the full Bee Free Honee deal breakdown and term sheet →
