Beneath the Ink
No DealOnline Services
Best known from its Shark Tank appearance, Beneath the Ink is a online services in Season 6, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $350K
- Asked for
- 10%
- Offered equity
- $3.5M
- Sought valuation
Alex Milewski and Sherisse Hawkins walked into the Tank in Season 6, Episode 25 in the episode that aired April 17, 2015, bringing their Boulder, CO business with them. Beneath the Ink, the online services, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $350,000 for a 10% stake, which valued the company at $3.5M.
The sharks passed, and Beneath the Ink left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Beneath the Ink was one of 116 businesses to pitch in Season 6, where 66 deals got done. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Beneath the Ink?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Beneath the Ink get a deal on Shark Tank?
No. Beneath the Ink pitched the sharks but left Season 6 without a deal.
What season of Shark Tank was Beneath the Ink on?
Beneath the Ink appeared in Season 6, Episode 25, which aired April 17, 2015.
How much was Beneath the Ink asking for on Shark Tank?
The founders asked for $350,000 for 10% of the company, a $3.5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
