Bee Free Honee
Dealapple-based vegan alternative to honey
Best known from its Shark Tank appearance, Bee Free Honee is a apple-based vegan alternative to honey in Season 7, and convinced Barbara Corcoran and Mark Cuban and Chris Sacca to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $210K
- Deal amount
- 30%
- Deal equity
- $700K
- Deal valuation
The founders walked into the Tank in Season 7, Episode 17 in the episode that aired February 12, 2016. Bee Free Honee, the apple-based vegan alternative to honey, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.
Barbara Corcoran, Mark Cuban and Chris Sacca teamed up at $210,000 for 30% equity. That priced the company at $700K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Bee Free Honee was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Bee Free Honee
Bee Free Honee (often spelled Bee Free Honey) was an apple-based vegan alternative to honey. Made from apples, lemon juice, and cane sugar, it was designed to pour, taste, and bake like the real thing so vegans and anyone avoiding animal products could use it as a one-to-one honey swap.
The Bee Free Honee Shark Tank pitch landed in Season 7, which aired in early 2016. Founders Melissa Elms and Katie Sanchez brought their apple-based honey substitute to the Tank, and unlike a lot of niche food pitches, this one closed a deal. People still search for the bee free Shark Tank story because the product was unusual enough to stick in viewers' memory.
The deal was $210,000 for 30% of the company, split three ways among Barbara Corcoran, Mark Cuban, and guest shark Chris Sacca, with each shark putting in $70,000 for 10%. On paper it was a strong outcome: three sharks, a clean split, and a product with real shelf appeal.
Where Bee Free Honee is now
Bee Free Honee went out of business in 2019. The brand had genuine reach, landing on shelves at retailers like Whole Foods, Wegmans, and Natural Grocers, but demand for a vegan honey substitute stayed thin. Co-founder Katie Sanchez pointed to limited consumer adoption and the challenge of getting shoppers to swap honey for an apple-based alternative as the reasons the company wound down.
So whether you search for Bee Free Honee or the common misspelling Bee Free Honey, the answer today is the same: the product is no longer sold through official channels. The company has closed, and any jars still floating around are leftover stock rather than current production.
Is Bee Free Honee still in business?
Read our 2026 update on where the company is now.
Sold on Bee Free Honee?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Bee Free Honee?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Bee Free Honee get a deal on Shark Tank?
Yes. Bee Free Honee closed a deal for $210,000 in exchange for 30% equity, with Barbara Corcoran and Mark Cuban and Chris Sacca.
Which shark invested in Bee Free Honee?
Barbara Corcoran and Mark Cuban and Chris Sacca invested in Bee Free Honee ($210,000 total as aired).
What season of Shark Tank was Bee Free Honee on?
Bee Free Honee appeared in Season 7, Episode 17, which aired February 12, 2016.
How much was Bee Free Honee asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
Is Bee Free Honee (Bee Free Honey) still in business?
No. Bee Free Honee, sometimes spelled Bee Free Honey, closed in 2019. Despite getting into stores like Whole Foods and Wegmans, demand for a vegan honey substitute stayed too small to sustain the business, and it is no longer sold through official channels.
What was Bee Free Honee made of?
It was an apple-based vegan honey alternative made from apples, lemon juice, and cane sugar, meant to replace honey one-to-one in recipes for people who avoid animal products.
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