Mr. Tod's Pie Factory
DealSpecialty Food
Mr. Tod's Pie Factory is a specialty food that got its big break on Shark Tank in Season 1, and convinced Barbara Corcoran and Daymond John to invest.
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From the show
The Shark Tank pitch
- $460K
- Asked for
- 10%
- Offered equity
- $4.6M
- Sought valuation
- $460K
- Deal amount
- 50%
- Deal equity
- $920K
- Deal valuation
Founder Tod Wilson stepped onto the carpet in Season 1, Episode 1 in the episode that aired August 9, 2009, bringing their Somerset, NJ business with them. Mr. Tod's Pie Factory, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $460,000 for 10% of the company, an implied valuation of $4.6M.
Barbara Corcoran and Daymond John teamed up at $460,000 for 50% equity. That priced the company at $920K, a haircut from the $4.6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 1 saw 64 pitches, and 27 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Mr. Tod's Pie Factory
Mr. Tod's Pie Factory is a New Jersey bakery known for sweet potato pie and other homestyle pies. Founder Tod Wilson grew up in the baking business and built the brand around recipes with deep family roots, selling whole pies and slices at the retail level. By the time he reached Shark Tank he already ran multiple locations, which made his pitch one of the more established small businesses to appear in the show's very first season.
Tod asked for 460,000 dollars in exchange for a 10 percent stake, a large sum that drew skepticism from the panel. The sharks pressed him hard on his debt and how much capital the business actually needed. Barbara Corcoran and Daymond John saw potential in the brand and the man behind it, and the two teamed up to make a joint offer for a much larger share of the company, which Tod accepted on air.
As one of the first Shark Tank pitches ever broadcast, the segment is part of the show's origin story, and Tod's confidence and the strength of his sweet potato pie left a lasting impression. The episode helped set the template for food entrepreneurs on the show, and the national exposure introduced his pies to customers far beyond New Jersey.
Where Mr. Tod's Pie Factory is now
The televised deal with Barbara and Daymond did not end up closing, but the airtime was valuable on its own. The brand picked up significant media attention, including features and talk show appearances, which boosted demand and helped Tod expand his wholesale business well beyond the original shops.
In 2026 the brand continues, though the business model has shifted. The retail storefronts were closed around 2019, and Mr. Tod's now focuses on online orders and wholesale distribution, with sweet potato pie as the flagship product carried in regional grocery chains. The company kept selling and growing after the show even though the on-air partnership was not finalized.
Where to buy Mr. Tod's Pie Factory
Mr. Tod's pies are mainly available through the company's website for online ordering and shipping, along with select regional grocery retailers that carry the wholesale line. The standout is the sweet potato pie that built the brand, and other flavors round out the menu for holidays and gatherings. If you want a homestyle pie with a real Shark Tank backstory shipped to your door, it is worth a try, especially around the holidays.
Is Mr. Tod's Pie Factory still in business?
Read our 2026 update on where the company is now.
Sold on Mr. Tod's Pie Factory?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Mr. Tod's Pie Factory?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Mr. Tod's Pie Factory get a deal on Shark Tank?
Yes. Mr. Tod's Pie Factory closed a deal for $460,000 in exchange for 50% equity, with Barbara Corcoran and Daymond John.
Which shark invested in Mr. Tod's Pie Factory?
Barbara Corcoran and Daymond John invested in Mr. Tod's Pie Factory ($460,000 total as aired).
What season of Shark Tank was Mr. Tod's Pie Factory on?
Mr. Tod's Pie Factory appeared in Season 1, Episode 1, which aired August 9, 2009.
How much was Mr. Tod's Pie Factory asking for on Shark Tank?
The founders asked for $460,000 for 10% of the company, a $4.6M valuation.
What is Mr. Tod's Pie Factory best known for?
Its sweet potato pie, which is the flagship product and accounts for the majority of sales. Founder Tod Wilson built the brand around homestyle pie recipes with family roots.
Did Mr. Tod's Pie Factory get a Shark Tank deal?
Tod Wilson accepted a joint offer from Barbara Corcoran and Daymond John on air, but the deal did not end up closing after the episode. The business continued to grow anyway with help from the exposure.
Are Mr. Tod's retail stores still open?
The retail storefronts closed around 2019. The brand now operates mainly through online ordering and wholesale distribution to grocery retailers.
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