Product Update
Is You Kick Ass Still in Business? (2026 Update)
Is You Kick Ass from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy You Kick Ass today.
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You Kick Ass pitched a genuinely odd but memorable idea in Season 6: custom, personalized action figures made in your own likeness, superhero costume included. Mark Cuban bit, and today the brand's old web address does not lead to a company called You Kick Ass anymore. It redirects straight to Hero Builders, the same founder's broader custom action figure business.
The Short Answer
Sort of, and here is the specific reason why. Typing youkickass.com into a browser today triggers an automatic redirect to herobuilders.com, a live, active WordPress and ecommerce site run by Emil Vicale, whose name appears directly on the Hero Builders site. Hero Builders sells the same category of product, custom action figures, but under a broader brand umbrella rather than the standalone You Kick Ass name and website that appeared on Shark Tank.
So the specific brand as it pitched on the show no longer operates as its own separate storefront, but the underlying business and product line did not disappear. It got folded into the founder's main company.
The Shark Tank Pitch
You Kick Ass pitched in Season 6, Episode 28, out of Seattle, Washington, in a novelty products category built around personalized custom action figures, essentially letting customers turn themselves, or a friend, into their own superhero collectible.
The founders asked for 100,000 dollars in exchange for 10 percent of the company, a 1 million dollar valuation for a niche, made-to-order product with real production complexity behind every single unit.
The Deal That Got Done
Mark Cuban made the deal at exactly the terms on the table: 100,000 dollars for 10 percent equity, with no renegotiation on either side, a relatively clean and confident close for both parties.
Custom, made-to-order manufacturing is a genuinely hard business to scale, since every unit is effectively bespoke rather than mass-produced, and Cuban's operational resources were likely a real asset in helping a small personalized-goods company handle that complexity beyond the initial television bump.
What Actually Happened After the Deal
The clearest evidence of what happened next is the redirect itself. youkickass.com now forwards automatically to herobuilders.com, and that destination site is unmistakably the same operation, describing itself as a custom action figure and talking custom action figure company, with founder Emil Vicale's name appearing directly in the site's content.
Hero Builders has existed for years as Vicale's primary company for personalized figures, predating and outlasting the specific You Kick Ass branding used for the Shark Tank pitch. The redirect suggests the founders consolidated their personalized action figure business under one roof rather than continuing to run You Kick Ass as a separate storefront, likely for the simple operational reason that running two competing brands for the same underlying custom manufacturing process makes little sense once the television spotlight fades.
You Kick Ass net worth in 2026
There is no independently verified net worth or revenue figure specifically for You Kick Ass as a standalone brand. Since the product line now operates under the Hero Builders umbrella rather than its own separate business entity, any net worth attached to the original Shark Tank brand name would not reflect a distinct, currently reported figure.
No Shark Tank tracking site has published sourced financial data isolating You Kick Ass from the broader Hero Builders business, so this is a case where the honest answer is that a separate number simply does not exist to report. Whatever the combined business is worth today lives under the Hero Builders name, not the one that appeared on the Season 6 broadcast.
Where Things Stand Now
You Kick Ass pitched in Season 6, Episode 28 out of Seattle, asked for 100,000 dollars for 10 percent, and closed with Mark Cuban for the same 100,000 dollars at 10 percent equity, terms that never changed from the original ask.
The brand's website now redirects to Hero Builders, the founder's main custom action figure company, which is live and actively selling personalized figures today.
If you are looking for the exact You Kick Ass storefront from the episode, it no longer exists as its own site. But the product concept and the founder behind it are still very much in business, just operating under a different, longer-running name.
Where to buy You Kick Ass
Still selling as of July 14, 2026. Check today's price and availability.
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See the full You Kick Ass deal breakdown and term sheet →
