Product Update
Is Urbio Still in Business? (2026 Update)
Is Urbio from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Urbio today.
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Urbio built magnetic, modular containers that could snap onto any metal surface, turning a blank wall into a customizable garden or storage system, and its Season 4 story took an unusual turn: the brand technically stopped existing under its own name, but the product did not disappear, it just started wearing someone else's label.
If you are wondering whether Urbio is still around in 2026, the real answer requires knowing where the brand went, not just whether it is still called Urbio.
The Short Answer
Urbio as a standalone brand is no longer operating independently, but the product line is still very much alive. In February 2016, Honey-Can-Do International acquired Urbio, and its magnetic wall-organization products were rebranded under the name Perch.
Under that new name, the products are sold today through a much wider retail footprint than Urbio ever had on its own, including Amazon, Walmart, Home Depot, Michael's, Jo-Ann's, and Camping World. So the honest verdict is not simply yes or no, it is that the company was absorbed and its product survived the transition.
The Shark Tank Pitch
Founders Jared Aller and Beau Oyler pitched Urbio in Season 4, Episode 13, out of Oakland, California, bringing a system of colorful magnetic pots and containers designed to attach to any ferrous metal surface, letting apartment dwellers and small-space owners build a vertical garden or organizer without drilling a single hole.
The ask was 300,000 dollars for 12 percent equity, framed around the appeal of urban gardening and space-saving home organization to a growing population of renters and small-space city dwellers.
The Deal That Got Done
Lori Greiner made the deal, 300,000 dollars for 15 percent equity, a modest step up from the original ask. Greiner's retail and QVC background made her a natural fit for a colorful, giftable home product designed to move through big-box and specialty retail channels.
That retail instinct proved correct, just not in the way most Shark Tank founders hope. Rather than Urbio building out its own long-term retail presence under its own name, the company was acquired outright less than four years after the pitch aired.
From Urbio to Perch
Honey-Can-Do International, an established home storage and organization company, acquired Urbio in February 2016 and folded its magnetic container system into its own product lineup under the Perch name. That is a meaningfully different outcome than either a clean success story or a shutdown: the founders' idea and design lived on, but the Urbio brand identity itself did not.
For a small, founder-led home goods company, getting acquired by an established player with existing shelf space at Walmart, Home Depot, and Michael's is often a better real-world outcome than trying to fight for that same distribution independently. The products themselves, under the Perch label, remain on sale across those retailers today.
Urbio net worth in 2026
There is no publicly disclosed net worth figure for Urbio or for the Perch product line specifically within Honey-Can-Do International's broader business. Honey-Can-Do does not break out standalone financials for individual acquired product lines like this one.
Because the brand was absorbed into a larger private company rather than continuing as an independent, separately reported business, there is no honest way to attach a specific 2026 net worth figure to Urbio. What can be said is that the underlying product survived its acquisition and is still generating retail sales under the Perch name, which is a real form of ongoing value even without a standalone dollar figure attached.
Where Things Stand Now
Urbio pitched in Season 4 out of Oakland, asked for 300,000 dollars for 12 percent, and closed a deal with Lori Greiner for the same amount at 15 percent equity. Less than four years later, Honey-Can-Do International acquired the company and rebranded its magnetic wall-storage system as Perch.
If you are looking for something called Urbio on a store shelf today, you will not find it under that name, but the product it invented is still sold at Amazon, Walmart, Home Depot, Michael's, Jo-Ann's, and Camping World under the Perch label. The idea outlived the brand name, which is its own kind of survival.
Where to buy Urbio
Still selling as of July 9, 2026. Check today's price and availability.
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See the full Urbio deal breakdown and term sheet →
