Urbio

Name: Urbio
Availability: InStock

Deal

Gardening

Season 4 · Ep 13 Home & LifestyleAired January 11, 2013

Urbio is a gardening that got its big break on Shark Tank in Season 4, and convinced Lori Greiner to invest.

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From the show

The Shark Tank pitch

$300K
Asked for: 12%
Offered equity: $2.5M
Sought valuation: $300K
Deal amount: 15%
Deal equity: $2M
Deal valuation

Founder Jared Aller and Beau Oyler stepped onto the carpet in Season 4, Episode 13 in the episode that aired January 11, 2013, bringing their Oakland, CA business with them. Urbio, the gardening, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

The ask was $300,000 for 12% of the company, an implied valuation of $2.5M.

Lori Greiner made the deal at $300,000 for 15% equity. That priced the company at $2M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.

Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

Lori Greiner$300K

Is Urbio still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Urbio?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Urbio get a deal on Shark Tank?

Yes. Urbio closed a deal for $300,000 in exchange for 15% equity, with Lori Greiner.

Which shark invested in Urbio?

Lori Greiner invested in Urbio ($300,000 total as aired).

What season of Shark Tank was Urbio on?

Urbio appeared in Season 4, Episode 13, which aired January 11, 2013.

How much was Urbio asking for on Shark Tank?

The founders asked for $300,000 for 12% of the company, a $2.5M valuation.

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