Pure Ayre

Name: Pure Ayre
Availability: InStock

No Deal

Storage and Cleaning Products

Season 2 · Ep 3 Home & LifestyleAired April 1, 2011

Pure Ayre, the storage and cleaning products, landed on the national radar after pitching the sharks in Season 2, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$150K
Asked for: 10%
Offered equity: $1.5M
Sought valuation

James Mitchell faced the sharks in Season 2, Episode 3 in the episode that aired April 1, 2011, bringing their Kent, WA business with them. Pure Ayre, the storage and cleaning products, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

They came in asking $150,000 in exchange for 10% equity, putting a $1.5M valuation on the business.

Pure Ayre couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.

Across Season 2, 19 of 36 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Pure Ayre?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Pure Ayre get a deal on Shark Tank?

No. Pure Ayre pitched the sharks but left Season 2 without a deal.

What season of Shark Tank was Pure Ayre on?

Pure Ayre appeared in Season 2, Episode 3, which aired April 1, 2011.

How much was Pure Ayre asking for on Shark Tank?

The founders asked for $150,000 for 10% of the company, a $1.5M valuation.

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