Product Update
Is Unbuckle Me Still in Business? (2026 Update)
Is Unbuckle Me from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Unbuckle Me today.
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Anyone who has ever fought a stuck car seat buckle in a parking lot while a toddler screams behind them understands the problem Unbuckle Me was built to solve. Mark Cuban and Lori Greiner both saw the appeal back in Season 11, and the tool is still on the market today, still branded around the exact same promise.
The Short Answer
Yes, Unbuckle Me is still in business. The company's site, unbuckleme.com, is live and active, running current Shopify infrastructure with the homepage still describing the product exactly as it pitched on the show: a tool that makes kids' car seat travel easier. The site also references Amazon, consistent with the fact sheet's note that the product sells on Amazon.
Between a working direct site and Amazon distribution, this is a product that has kept both of the standard retail channels open years after its television appearance.
The Shark Tank Pitch
Unbuckle Me pitched in Season 11, Episode 21, in the Home and Lifestyle category, with a pitch built around a specific and very relatable parenting frustration: modern car seat buckles are stiff, deeply recessed, and genuinely hard to release, especially for small hands or anyone with limited grip strength.
The founders asked for 100,000 dollars in exchange for 10 percent of the company, a 1 million dollar valuation for a simple, focused parenting tool.
The strength of a pitch like this is that almost everyone watching at home who has children immediately understands the problem without needing it explained. Car seat manufacturers made buckles harder to accidentally release for safety reasons, which also made them harder to intentionally release, and a lever-based tool that solves that specific tension is the kind of narrow, obvious utility that tends to play well in the Tank.
The Deal That Got Done
Mark Cuban and Lori Greiner teamed up on this one, agreeing to the full 100,000 dollars asked but taking 20 percent of the company instead of the 10 percent on the table, doubling the founders' original equity offer.
Lori Greiner's track record with parenting and household products made her a natural fit for a car seat accessory, and pairing her retail instincts with Mark Cuban's operational and platform resources gave the founders two very different kinds of support behind a single product. Two-shark deals often signal that both investors saw a product simple enough to scale quickly with the right retail push.
Parenting products in particular benefit from Greiner's specific network of big-box and specialty baby retailers, a relationship built over many years and many deals on the show. For a small accessory like this one, that kind of retail door-opening can matter more to long-term survival than the initial cash investment itself.
Unbuckle Me net worth in 2026
There is no independently verified net worth or annual revenue figure publicly available for Unbuckle Me. The company is privately held and has not disclosed sales data, so any specific dollar figure attributed to the brand online should be treated as an estimate rather than a confirmed number.
What is verifiable is that the company maintains an active, current storefront and an Amazon presence years after its Season 11 appearance, both of which point to a functioning, ongoing business, even without a hard revenue figure to attach to it.
Products built around a specific, recurring parenting frustration tend to have unusually durable demand, since there is a fresh wave of new parents discovering the same stuck-buckle problem every single year regardless of broader consumer trends. That built-in, renewing customer base is likely a big part of why this product has stayed viable well past its initial Shark Tank publicity spike.
Where Things Stand Now
Unbuckle Me pitched in Season 11, Episode 21, asked for 100,000 dollars for 10 percent, and closed with Mark Cuban and Lori Greiner for the same 100,000 dollars at 20 percent equity.
Today the company's own site is live and actively selling, and the product is also available through Amazon, giving it two working retail channels rather than one.
If you found this page while trying to solve the exact car seat problem the product was built for, the answer is good news: Unbuckle Me is still around, and you can still buy it, either straight from the company or through Amazon, whichever is easier for you.
Where to buy Unbuckle Me
Still selling as of July 8, 2026. Check today's price and availability.
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See the full Unbuckle Me deal breakdown and term sheet →
