Unbuckle Me
Dealcar seat buckle release tool
Unbuckle Me is a car seat buckle release tool that got its big break on Shark Tank in Season 11, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $500K
- Deal valuation
Founder Barb Heilman and Becca Davison stepped onto the carpet in Season 11, Episode 21 in the episode that aired May 6, 2020. Unbuckle Me, the car seat buckle release tool, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 10% of the company, an implied valuation of $1M.
Mark Cuban and Lori Greiner teamed up at $100,000 for 20% equity. That priced the company at $500K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Unbuckle Me still in business?
Read our 2026 update on where the company is now.
Sold on Unbuckle Me?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Unbuckle Me?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Unbuckle Me get a deal on Shark Tank?
Yes. Unbuckle Me closed a deal for $100,000 in exchange for 20% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Unbuckle Me?
Mark Cuban and Lori Greiner invested in Unbuckle Me ($100,000 total as aired).
What season of Shark Tank was Unbuckle Me on?
Unbuckle Me appeared in Season 11, Episode 21, which aired May 6, 2020.
How much was Unbuckle Me asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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