Product Update
Is Twist It Up Combs Still in Business? (2026 Update)
Is Twist It Up Combs from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Twist It Up Combs today.
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Twist It Up Combs closed one of the stronger equity deals in Season 10, landing two sharks on a hair care product with a genuinely novel design, a pocket-sized comb shaped like a miniature tennis racquet built for styling textured hair. Years later, there is no working website left to buy one from, and that absence is the story.
The Short Answer
Based on the available evidence, Twist It Up Combs does not appear to be operating anymore. The company's domain, twistitupcombs.com, does not resolve at all today, and the Wayback Machine has zero archived snapshots of it ever being a live website, which is unusual for a product that had patent and trademark protection and real pre-show sales.
There is no current retail listing findable through the company's own name, no active social presence turning up, and no press coverage documenting what happened after the deal closed.
The Shark Tank Pitch
Founder Noel Durity brought Twist It Up Comb into the Tank in Season 10, Episode 12, pitching out of California. At the time of taping, he had generated roughly 200,000 dollars in sales selling the combs at 25 dollars apiece, and had already secured both a trademark and a patent on the design by 2017.
The comb itself was built specifically for styling natural, textured hair up to four inches from the roots, a design niche that both Mark Cuban and Daymond John, who has a track record of investing in hair and beauty products, clearly saw an opportunity in. Durity asked for 225,000 dollars for 15 percent equity.
The Deal That Got Done
Mark Cuban and Daymond John partnered on the offer, agreeing to the full 225,000 dollars Durity asked for but at 25 percent equity instead of the 15 percent on the table, a meaningful increase reflecting the strength of two sharks combining forces on a single deal. Durity accepted, walking away with two investors who between them bring retail distribution muscle and haircare industry connections that a solo hardware founder rarely gets access to.
On paper, that combination, patent protection, an established sales base, and two sharks with genuinely relevant expertise, should have been a formula for sustained growth.
What the Evidence Shows Now
Instead, the trail runs cold almost immediately after the deal. The company's domain has no historical footprint in the Wayback Machine at all, meaning either the product never had a standalone e-commerce presence to begin with, or whatever site existed was taken down cleanly enough, or hosted in a way, that it left no archive trail. Either way, there is nothing to point to today as a working storefront.
A hair tool company with genuine patent protection and a 200,000 dollar pre-show sales history does not typically vanish without at least some retail footprint remaining, whether that is an Amazon listing, a beauty supply chain carrying it, or a founder still posting about it. None of that turns up here.
The natural hair care category Durity built the comb for has only grown more crowded since Season 10 aired, with more textured-hair-specific tools and brands competing for the same shelf space and the same social media attention that once drove awareness for a niche invention like this one. A single-product hardware company without continued marketing spend or new retail placements can get crowded out fast in a category that moves as quickly as beauty and hair care does, which is a plausible explanation for why a well-funded, well-patented product like this one stopped showing up anywhere findable.
Twist It Up Combs net worth in 2026
No net worth or current revenue figure is available for Twist It Up Combs. The only verifiable financial data is the pre-show sales figure of roughly 200,000 dollars and the Shark Tank deal itself, 225,000 dollars for 25 percent equity, implying a valuation of about 900,000 dollars at the time of the pitch. Given the complete absence of a current web presence, there is no basis for estimating what the business might be worth today, and no honest reason to guess.
Where Things Stand Now
Twist It Up Combs pitched in Season 10 with a patented product, 200,000 dollars in prior sales, and closed a 225,000 dollar deal with Mark Cuban and Daymond John for 25 percent equity, a strong outcome by any Shark Tank standard.
Today there is no working website, no archived history of one, and no findable current retail presence for the brand. If you are trying to track down a Twist It Up Comb in 2026, the honest answer is that nothing available points to the company still being active.
Where to buy Twist It Up Combs
Still selling as of July 6, 2026. Check today's price and availability.
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See the full Twist It Up Combs deal breakdown and term sheet →
