Product Update
Is TurboPUP Still in Business? (2026 Update)
Is TurboPUP from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy TurboPUP today.
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TurboPUP pitched a shelf-stable, high-protein energy bar for dogs back in Season 6, the kind of product built for hikers and campers who did not want to lug around wet dog food. Daymond John backed it, and more than a decade on, the brand is still alive online, though its digital footprint today looks different than it did on the day it aired.
The Short Answer
The honest answer here is sort of. The company's original branded storefronts and easy-to-guess domain variations for TurboPUP are not currently loading a working store, and no live, functioning ecommerce site could be confirmed for the brand during research for this page.
What is confirmed and active is the brand's Instagram presence, run under the handle turbopup with the display name TurboPUPs, showing 2,023 followers and 725 posts as of this check, with a bio describing the current product line as Complete K9 Meal Bars, made with grain-free, human-grade ingredients. That is a real, actively maintained account, not an abandoned one, but it is not the same thing as a confirmed working retail website.
The Shark Tank Pitch
TurboPUP pitched in Season 6, Episode 15, out of Bend, Oregon, in the Pet Products category. The founders came in asking for 100,000 dollars in exchange for 20 percent of the company, a 500,000 dollar valuation for a niche performance dog food product aimed at active pet owners.
Bend is an outdoorsy, hiking-and-camping-heavy market, which lines up naturally with a product designed for dogs on the trail rather than dogs on the couch.
The Deal That Got Done
Daymond John made the deal, agreeing to the full 100,000 dollars asked but taking 35 percent equity instead of the 20 percent originally offered, a substantial jump for the founders to absorb.
Daymond has invested in a range of consumer product brands over the years, and a specialty pet food product with a clear customer niche, active dog owners rather than the general pet food market, fit a pattern he has backed before.
TurboPUP net worth in 2026
There is no independently verified net worth or revenue figure available for TurboPUP. No Shark Tank tracking site or press outlet has published sourced financial data for the brand, so any specific number attached to it online is not something you should trust at face value.
The signal that is verifiable is the brand's continued activity on Instagram, with over 2,000 followers and hundreds of posts under a rebranded product name, Complete K9 Meal Bars. That points to an ongoing, if smaller and more social-media-driven, operation rather than a company that shut down entirely, even though a confirmed direct-to-consumer website could not be located for this page.
Small specialty pet food companies are a genuinely tough category to survive in long term. Between ingredient sourcing, shelf-life requirements, and competition from major pet food manufacturers with far bigger marketing budgets, a lot of Shark Tank pet product pitches from this era did not make it to 2026 at all. TurboPUP's continued, active social presence puts it ahead of quite a few of its peers on that front, even without a slick modern storefront to point to.
Where Things Stand Now
TurboPUP pitched in Season 6, Episode 15 out of Bend, Oregon, asked for 100,000 dollars for 20 percent, and closed with Daymond John for the same 100,000 dollars at 35 percent equity.
Today the picture is mixed. The brand's Instagram account is active and describes a current product, Complete K9 Meal Bars, but no working standalone ecommerce site for the brand could be confirmed during this research, which is different from the clean yes or clean no most posts on this site can give.
If you are trying to buy TurboPUP products directly, the most reliable current path appears to be through the brand's active Instagram account rather than a dedicated website, which is a less common but not unheard of setup for a small specialty pet brand at this stage. It is not the cleanest yes this site can offer, but it is an honest one, and it beats the alternative of the account and the brand having gone fully silent.
Where to buy TurboPUP
Still selling as of July 6, 2026. Check today's price and availability.
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See the full TurboPUP deal breakdown and term sheet →
