CitiKitty
Dealcat Products
Best known from its Shark Tank appearance, CitiKitty is a cat products in Season 2, and convinced Kevin Harrington to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see CitiKitty's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 15%
- Offered equity
- $667K
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $333K
- Deal valuation
Rebecca Rescate walked into the Tank in Season 2, Episode 9 in the episode that aired May 13, 2011, bringing their Morrisville, PA business with them. CitiKitty, the cat products, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 15% stake, which valued the company at $667K.
Kevin Harrington made the deal at $100,000 for 20% equity. That priced the company at $333K, a haircut from the $667K the founders walked in asking for, which is how negotiations in the Tank usually go.
CitiKitty was one of 36 businesses to pitch in Season 2, where 19 deals got done. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
The full story
Everything to know about CitiKitty
CitiKitty is a toilet-training kit for cats, a tray that sits on a standard toilet seat with rings you remove over time so the cat learns to use the toilet instead of a litter box. Founder Rebecca Rescate came up with the idea while living in a small New York City apartment where the litter box took up space and odor she did not want. She built the kit, started selling it online, and grew it into a profitable mail-order business before television.
Rescate pitched in Season 2 asking for one hundred thousand dollars for 15 percent of the company. She handled the questioning confidently, having already proven the concept with real sales, and Kevin Harrington made the deal at one hundred thousand dollars for a slightly larger 20 percent stake. The fact that she arrived with an established, money-making operation rather than just an idea gave her leverage in the room.
CitiKitty stood out because it solved a problem buyers did not realize had a product. The pitch combined a quirky premise with genuine traction, and Rescate's calm, prepared delivery made her one of the more memorable early-season founders. She later became the only entrepreneur to pitch two separate companies on the show, returning with the HoodiePillow.
Where CitiKitty is now
The exposure pushed CitiKitty's sales higher and cemented it as one of the show's earlier success stories. Rescate kept the business lean and direct-to-consumer, reinvesting in the brand while launching additional ventures. The kit remained a steady seller for cat owners looking to eliminate the litter box, and the company has reported strong cumulative sales over its run.
CitiKitty is still operating in 2026 and continues to sell its toilet-training kits. Rescate has gone on to run several brands beyond CitiKitty, including the HoodiePillow she also brought to Shark Tank, plus planner and other consumer products. The original kit remains the company's flagship and is still marketed to new cat owners.
Where to buy CitiKitty
CitiKitty is available through its official website at citikitty.com, where you can buy the toilet-training kit along with refills and accessories. The kit includes the training tray with removable rings and instructions that walk you through the gradual process. It works best with patience and a willing cat, so it is worth it if you are committed to ending litter-box upkeep, though results vary from one pet to another.
Is CitiKitty still in business?
Read our 2026 update on where the company is now.
Sold on CitiKitty?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy CitiKitty?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did CitiKitty get a deal on Shark Tank?
Yes. CitiKitty closed a deal for $100,000 in exchange for 20% equity, with Kevin Harrington.
Which shark invested in CitiKitty?
Kevin Harrington invested in CitiKitty ($100,000 total as aired).
What season of Shark Tank was CitiKitty on?
CitiKitty appeared in Season 2, Episode 9, which aired May 13, 2011.
How much was CitiKitty asking for on Shark Tank?
The founders asked for $100,000 for 15% of the company, a $667K valuation.
Does CitiKitty actually work?
It can, but success depends on the cat and your consistency. The kit trains gradually by removing rings over several weeks. Many owners report success, while some cats never fully take to it, so patience is essential.
Is CitiKitty still in business?
Yes. CitiKitty remains in operation in 2026 and continues selling its toilet-training kit and refills through its official website. Founder Rebecca Rescate still runs the brand.
Who invested in CitiKitty on Shark Tank?
Kevin Harrington made the deal, investing one hundred thousand dollars for a 20 percent stake. Rebecca Rescate had originally asked for the same amount in exchange for 15 percent.
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