TurboPUP
DealPet Products
TurboPUP is a pet products that got its big break on Shark Tank in Season 6, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 20%
- Offered equity
- $500K
- Sought valuation
- $100K
- Deal amount
- 35%
- Deal equity
- $286K
- Deal valuation
Founder Kristina Guerrero stepped onto the carpet in Season 6, Episode 15 in the episode that aired January 16, 2015, bringing their Bend, OR business with them. TurboPUP, the pet products, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 20% of the company, an implied valuation of $500K.
Daymond John made the deal at $100,000 for 35% equity. That priced the company at $286K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
Is TurboPUP still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy TurboPUP?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did TurboPUP get a deal on Shark Tank?
Yes. TurboPUP closed a deal for $100,000 in exchange for 35% equity, with Daymond John.
Which shark invested in TurboPUP?
Daymond John invested in TurboPUP ($100,000 total as aired).
What season of Shark Tank was TurboPUP on?
TurboPUP appeared in Season 6, Episode 15, which aired January 16, 2015.
How much was TurboPUP asking for on Shark Tank?
The founders asked for $100,000 for 20% of the company, a $500K valuation.
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