Product Update

Is TRUFIT Still in Business? (2026 Update)

Is TRUFIT from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.

Shark Tank Index TeamJuly 1, 20266 min read

Picture the moment a young founder walks out onto the Shark Tank carpet holding something most people never think twice about until a hard elbow catches them in the mouth during a pickup game. That is the energy TRUFIT brought into the room. The company makes custom fit sports mouthguards, the kind of protective gear that lives in gym bags and on locker room benches everywhere, and they showed up in the Season 16 premiere ready to make their case. So here is the short version for anyone who came looking for a quick answer. Yes, TRUFIT is still in business, and you can still buy their mouthguards today.

Now that the suspense is out of the way, let me walk you through how they got the deal, who backed them, and where things stand for the brand right now.

How the TRUFIT Pitch Went Down

TRUFIT appeared in Season 16, Episode 1, which means they were one of the very first companies to face the Sharks when the new season kicked off. That premiere slot is no small thing. The first episode of a season tends to pull a big audience, and the producers usually save a memorable pitch or two for it. Coming out of California, the TRUFIT team came in asking for 500,000 dollars in exchange for 5 percent of the company, which valued the business at a cool 10 million dollars on paper.

If you watch the show regularly, you know that a 5 percent ask is on the bold side. It tells the Sharks the founders believe their company is worth a lot and they are not eager to hand over a big chunk of it. That kind of confidence can go one of two ways in the Tank. Sometimes the Sharks respect the conviction. Sometimes they push back hard and remind the founder that a small slice of a young company is a tough sell. For TRUFIT, the confidence paid off, though not without the usual negotiation.

The Deal They Walked Away With

TRUFIT left the Tank with a deal. They secured the full 500,000 dollars they asked for, but the equity moved from the 5 percent they offered up to 10 percent. That is a very common outcome on the show. Founders open with a lower equity number, the Sharks counter for more ownership, and both sides meet somewhere that feels fair. Doubling the equity to land the cash they wanted is the sort of trade plenty of successful Shark Tank companies have made on their way out the door.

The investor on this one was Rashuan Williams, one of the newer faces among the Sharks. Getting a guest or newer Shark to write a check at that size says they saw real potential in custom mouthguards as a category. Protective sports gear is a steady market with a built in audience of athletes, parents of athletes, and weekend warriors who would rather not lose a tooth. A Shark looking at TRUFIT was betting on a product people genuinely need rather than a novelty that fades after the episode airs.

Where TRUFIT Stands Today

The most important question for any Shark Tank fan is whether the company actually survived after the cameras stopped rolling, and TRUFIT has. The brand is still selling its custom fit mouthguards, and you can find them through the company's own website. That direct to consumer setup is a smart fit for a product like this, since custom fit gear often involves a fitting process or sizing details that a brand likes to control on its own storefront rather than handing off to a crowded marketplace.

One thing worth noting is that TRUFIT is not currently selling through Amazon, so if you go searching there you may come up empty or run into listings that are not the real thing. Your best bet is to go straight to the source. Sticking with the official website also means you are getting the genuine custom fit experience the founders pitched, not a knockoff riding on the name.

It is always satisfying to follow up on a Season 16 company and find it alive and well, especially one that landed its deal in the season premiere with a confident ask and a Shark willing to back it. TRUFIT made its case, took the deal with Rashuan Williams, and kept the lights on. If you have been curious whether that mouthguard you saw on the show is still something you can actually order, the answer is a clear yes.

Recorded pitch result

Recorded on-air deal

$750,000 recorded amount
10% equity
With Rashuan Williams

These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.

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See the full TRUFIT pitch breakdown and reported terms →