TRUFIT
DealCustom fit sports mouthguards
TRUFIT is a custom fit sports mouthguards that got its big break on Shark Tank in Season 16, and convinced Rashuan Williams to invest.
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From the show
The Shark Tank pitch
- $750K
- Asked for
- 5%
- Offered equity
- $15M
- Sought valuation
- $750K
- Deal amount
- 10%
- Deal equity
- $7.5M
- Deal valuation
Founder Matthew Hall stepped onto the carpet in Season 16, Episode 1 in the episode that aired October 18, 2024. TRUFIT, the custom fit sports mouthguards, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $750,000 for 5% of the company, an implied valuation of $15M.
Rashuan Williams made the deal at $750,000 for 10% equity. That priced the company at $7.5M, a haircut from the $15M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 16 saw 64 pitches, and 45 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
The full story
Everything to know about TRUFIT
TRUFIT Customs makes custom-fit sports mouthguards along with related dental products like night guards, using precise fitting so athletes get protection that actually conforms to their teeth. The company was founded by Matthew Hall, who built it around the idea that boil-and-bite mouthguards are a poor compromise and that athletes deserve professional-grade custom fit at a more accessible price and process.
Matthew came into Season 16 asking for 750,000 dollars for a 5 percent stake, a confident valuation backed by traction with athletes and teams. Guest shark Rashaun Williams, who has a sports and investing background, engaged with the pitch. The two worked out a deal with Rashaun taking a larger equity share than the original ask in exchange for his investment and connections in the sports world.
TRUFIT stood out because mouthguards are a universal need in contact sports and the custom-fit angle offered a clear upgrade over the cheap molded versions most athletes use. The founder's focus on serving real teams and athletes, rather than just consumers, gave the business credibility and a path into organized sports that the sharks could see scaling.
Where TRUFIT is now
After airing, TRUFIT reported a sharp jump in sales and expanded its reach into organized sports, becoming a mouthguard partner for professional and collegiate programs. The company broadened its product line into night guards and other dental trays and built distribution that let customers get fitted through dental partners rather than only at home.
As of 2026 TRUFIT Customs is still operating and selling through its official site at trufitcustoms.com. The brand has continued partnering with sports leagues and teams and has worked with a large dental lab network to make fitting more accessible. It returned for a Shark Tank update segment, reflecting its continued growth as an active custom-mouthguard business.
Where to buy TRUFIT
TRUFIT mouthguards and related guards are sold through the official site at trufitcustoms.com, where you can order a custom-fit mouthguard, night guard, or other dental tray. The fitting can be done through an at-home impression or, in some cases, through a partnered dentist. A purchase gets you a guard molded to your teeth for better fit and protection than boil-and-bite options. For athletes in contact sports or anyone who grinds at night, the custom fit is worth the higher price.
Is TRUFIT still in business?
Read our 2026 update on where the company is now.
Sold on TRUFIT?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy TRUFIT?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did TRUFIT get a deal on Shark Tank?
Yes. TRUFIT closed a deal for $750,000 in exchange for 10% equity, with Rashuan Williams.
Which shark invested in TRUFIT?
Rashuan Williams invested in TRUFIT ($750,000 total as aired).
What season of Shark Tank was TRUFIT on?
TRUFIT appeared in Season 16, Episode 1, which aired October 18, 2024.
How much was TRUFIT asking for on Shark Tank?
The founders asked for $750,000 for 5% of the company, a $15M valuation.
What is TRUFIT Customs?
TRUFIT Customs makes custom-fit sports mouthguards and related dental products such as night guards. The guards are molded to fit an individual's teeth, offering better protection and comfort than standard boil-and-bite mouthguards.
Who founded TRUFIT?
TRUFIT Customs was founded by Matthew Hall. He pitched the company on Shark Tank Season 16 and made a deal with guest shark Rashaun Williams.
Is TRUFIT still in business?
Yes. TRUFIT Customs is still operating in 2026, selling through trufitcustoms.com, and has partnered with sports leagues, teams, and a large dental lab network for fitting.
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