Boogie Box Fitness
No DealFitness Programs
Boogie Box Fitness, the fitness programs, landed on the national radar after pitching the sharks in Season 1, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $700K
- Asked for
- 70%
- Offered equity
- $1M
- Sought valuation
Dedelle Parra (now Dede Barbanti) and Kathy Lamm faced the sharks in Season 1, Episode 7 in the episode that aired September 29, 2009, bringing their Ladera Ranch, CA business with them. Boogie Box Fitness, the fitness programs, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
They came in asking $700,000 in exchange for 70% equity, putting a $1M valuation on the business.
Boogie Box Fitness couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.
Across Season 1, 27 of 64 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Boogie Box Fitness?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Boogie Box Fitness get a deal on Shark Tank?
No. Boogie Box Fitness pitched the sharks but left Season 1 without a deal.
What season of Shark Tank was Boogie Box Fitness on?
Boogie Box Fitness appeared in Season 1, Episode 7, which aired September 29, 2009.
How much was Boogie Box Fitness asking for on Shark Tank?
The founders asked for $700,000 for 70% of the company, a $1M valuation.
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