Product Update
Is Trobo Still in Business? (2026 Update)
Is Trobo from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Trobo today.
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Trobo was an interactive storytelling robot built to read personalized bedtime stories to kids, the kind of screen free educational toy that sounded like a genuinely good idea when it pitched on Shark Tank in Season 7. It is not a genuinely good idea you can buy anymore. Trobo shut down years ago, and the domain that once sold it does not even resolve today.
The Short Answer
No, Trobo is not still in business. The company ceased operations in 2017, and its old web address, trobo.com, no longer loads at all as of this research, a strong sign that nobody is maintaining it. If you found this page hoping to buy a Trobo unit, you cannot, not from the company that made it and not from any authorized retailer.
The Shark Tank Pitch
Trobo appeared in Season 7, Episode 23, pitching a plush robot companion that used a connected app to narrate customized children's stories, aimed squarely at the kids and education category. The founders asked for 100,000 dollars in exchange for 10 percent equity.
The concept leaned into a growing parent anxiety around screen time, positioning Trobo as a tech enabled toy that still kept kids' eyes off a tablet during story time. That kind of pitch tends to land well with a panel of investors who are also parents, and it did.
The Deal That Got Done
Robert Herjavec made the investment, but not on the terms pitched. Trobo asked for 100,000 dollars for 10 percent and left with 167,000 dollars for 33.3 percent, more than triple the equity for less than double the cash. That is a steep concession, and in hindsight it reflects how much risk Herjavec correctly priced into an early stage hardware and app company.
Hardware startups carry brutal unit economics. Every physical unit means tooling costs, manufacturing minimums, and inventory risk long before a single sale closes, on top of the software and app infrastructure a product like Trobo also needed to maintain.
Trobo net worth in 2026
There is no net worth to report. Trobo shut down in 2017 according to multiple Shark Tank tracking sites, which cite financial challenges and the company's inability to reach the scale needed to stay profitable. The domain no longer resolving corroborates that the business has no current operations to value.
Any number attached to Trobo's net worth today would be fabricated, since a defunct private company with a dead website leaves no legitimate way to estimate one.
What Happened After the Show
By most tracking site accounts, Trobo struggled to translate its Shark Tank exposure into the sustained sales volume a hardware toy company needs. Combining a physical plush robot, a companion app, and ongoing content production is an expensive model to run, and connected toy startups from that era had a rough survival rate across the board.
The company shut its doors in 2017, roughly a year and a half after its Season 7 episode aired. There is no public record of a relaunch, acquisition, or successor product carrying the Trobo name forward.
Where Things Stand Now
Trobo is closed. The Herjavec deal that looked promising on air did not translate into a lasting business, and the company folded within two years of its television appearance. If you are researching this one out of nostalgia or curiosity rather than a purchase, that is the honest end of the story.
It is worth remembering that Trobo aired during a wave of connected toy startups trying to solve the same broad problem, giving kids an interactive, low screen alternative to a tablet or phone. Very few of those companies survived past their first few years, because the combined cost of hardware, software, and ongoing content production is a hard model to sustain on a single funding round, and Trobo's Season 7 story followed that pattern rather than breaking it.
For parents who bought an original unit, there is no indication any companion app or content service is still being maintained, since a company with a dead website and no operations would have no reason to keep backend servers running for a discontinued product. Anyone still holding onto a Trobo unit today is most likely working with whatever content was stored locally on the device when the company shut down.
Where to buy Trobo
Still selling as of July 4, 2026. Check today's price and availability.
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See the full Trobo deal breakdown and term sheet →
