Product Update
Is The Snorinator Still in Business? (2026 Update)
Is The Snorinator from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy The Snorinator today.
As an Amazon Associate I earn from qualifying purchases.
A pillow that promises to fix your snoring is a hard sell to five investors who have all been woken up by a partner at 3 a.m. The Snorinator made that pitch anyway, and it worked. Two sharks bit at once, and years later the company is still running its own storefront and shipping pillows out of a small office north of New York City.
The Short Answer
Yes, The Snorinator is still in business. The brand's Shopify store at thesnorinator.com is live and functioning right now, with active tracking scripts, a working checkout, and current contact information listed for the company.
The product does not sell through Amazon. If you want one, the company's own site is the only place to buy it, which is a smaller footprint than some Shark Tank alumni have, but it means the business has stayed in direct control of its customer relationships instead of getting squeezed by marketplace fees.
The Shark Tank Pitch
The Snorinator pitched in Season 17, Episode 2, a relatively recent appearance compared to a lot of the products that get searched for on this site. It came into the Tank in the Health and Wellness category with a simple, physical fix for a problem millions of people deal with every night: a pillow engineered to keep sleepers on their side, since side sleeping reduces snoring for a lot of people.
The founders asked for 100,000 dollars in exchange for 10 percent equity, a valuation of 1 million dollars on the ask.
The Deal That Got Done
Two sharks teamed up on this one. Michael Strahan and Lori Greiner jointly put up the full 100,000 dollars the founders asked for, but they took 12.5 percent instead of the 10 percent on the table.
That is a fairly standard Shark Tank outcome: the cash number stays where the founders wanted it, and the equity slides up a bit to compensate the investors for the extra risk. Having Lori Greiner in the deal matters for a physical consumer product like this one. She has built a career finding items that work in infomercials and on shopping networks, and a specialty pillow with a clear before-and-after story fits that mold well. Strahan brings a media platform and name recognition that a small sleep-product startup would otherwise have to buy with an ad budget it does not have.
The Snorinator net worth in 2026
There is no independently reported net worth or revenue figure for The Snorinator available from press coverage or Shark Tank tracking sites. The company is small, privately held, and does not publish sales numbers, so any specific dollar figure floating around the internet for this brand should be treated as a guess rather than a fact.
What can be said with more confidence is that the business is still operating its own infrastructure years after a Season 17 airing, which for a single-product company in a crowded sleep-accessory market is itself the more meaningful signal than a made-up valuation would be. The company is listed with a registered business address in Pomona, New York, and an active support email tied to the domain, both signs of a functioning, if modest, operation rather than an abandoned storefront.
Season 17 is a recent enough air date that the company has not had years and years to build the kind of sales history that generates press coverage or third-party revenue estimates. A lot of newer Shark Tank products sit in exactly this spot: too new for anyone to have written a definitive financial story about them, but clearly still running based on the operational signals that are visible from the outside.
Where Things Stand Now
The Snorinator pitched in Season 17, Episode 2, asking for 100,000 dollars for 10 percent, and walked out with a deal from Michael Strahan and Lori Greiner for the full 100,000 dollars at 12.5 percent equity.
As of this check, the company's website is live, the checkout works, and the brand maintains its own social accounts on Facebook and Instagram rather than relying purely on organic search or marketplace traffic. It sells only direct-to-consumer, with no Amazon listing found.
If you landed on this page wondering whether the pillow you saw on TV is still around, the answer is yes. The company is smaller and quieter than some of its Tank classmates, but the lights are on and the product ships.
Where to buy The Snorinator
Still selling as of June 26, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full The Snorinator deal breakdown and term sheet →
