The Snorinator
DealAnti-Snoring Pillow
Best known from its Shark Tank appearance, The Snorinator is a anti-snoring pillow in Season 17, and convinced Michael Strahan and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 12.5%
- Deal equity
- $800K
- Deal valuation
Lloyd Ecker and Susan Ecker walked into the Tank in Season 17, Episode 2 in the episode that aired October 1, 2025. The Snorinator, the anti-snoring pillow, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.
Michael Strahan and Lori Greiner teamed up at $100,000 for 12.5% equity. That priced the company at $800K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
The Snorinator was one of 71 businesses to pitch in Season 17, where 54 deals got done. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Snorinator?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Snorinator get a deal on Shark Tank?
Yes. The Snorinator closed a deal for $100,000 in exchange for 12.5% equity, with Michael Strahan and Lori Greiner.
Which shark invested in The Snorinator?
Michael Strahan and Lori Greiner invested in The Snorinator ($100,000 total as aired).
What season of Shark Tank was The Snorinator on?
The Snorinator appeared in Season 17, Episode 2, which aired October 1, 2025.
How much was The Snorinator asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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