Product Update
Is The Cool Wazoo Still in Business? (2026 Update)
Is The Cool Wazoo from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy The Cool Wazoo today.
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Ginelle Mills got one of the more emotional deals in Shark Tank history back in Season 4, with Lori Greiner tearing up over a multi-purpose baby cover. The handshake made great television. It also never actually closed. The real story of The Cool Wazoo is a licensing deal that quietly outlived the on-air agreement, and then eventually ran its course too.
This is a case worth walking through carefully, because the show's editing made it look like a clean success story with a tearful investor. What actually happened afterward took a completely different route to the shelf.
The Short Answer
No, The Cool Wazoo is not still in business as an independent brand today. The Shark Tank deal with Lori Greiner never closed, and the licensing arrangement that carried the product for several years after the show has since ended.
There is no active Cool Wazoo storefront or listing to point you to. The product had a real run, just not under conditions most viewers would guess from watching the episode.
The Shark Tank Pitch
Mills pitched in Season 4, Episode 8, out of Walnut Creek, California, in the kids and education category. The Cool Wazoo was a multi-purpose baby cover, built to work as a nursing cover, car seat cover, and shopping cart cover in one product.
She asked for 65,000 dollars for 25 percent of the company, and the pitch landed emotionally with the panel, particularly Lori Greiner.
The Deal That Got Done
On air, Greiner agreed to the full ask, 65,000 dollars for 25 percent equity. But according to Shark Tank tracking sites, that deal never actually closed after the cameras stopped rolling, one of the more well documented instances of an on-air handshake falling apart during due diligence.
Instead of folding, Mills found an alternate path. In September 2015 she licensed The Cool Wazoo to Kids II, a major baby products company, which sold the product under its own Comfort and Harmony brand in Babies R Us stores nationwide.
The Cool Wazoo net worth in 2026
Tracking sources on The Cool Wazoo describe its net worth today as effectively zero. The original Shark Tank deal never closed, the licensing arrangement with Kids II has ended along with the retail chain that carried it, and Ginelle Mills has since moved on to other ventures. There is no credible case for assigning the brand a positive net worth in its current, inactive state.
What Happened After the Licensing Deal
The Kids II licensing arrangement gave The Cool Wazoo real national shelf space for a stretch, including coverage from outlets like the Today Show and The Doctors, well beyond what most Shark Tank rejects ever achieve. But Babies R Us itself shut down as a chain in 2018, cutting off a major distribution point regardless of what happened with the license itself.
Mills did not stay idle. In March 2020 she launched Box Partie, a virtual baby shower service, timed right as the pandemic pushed celebrations online. That venture has since shut down as well, according to tracking sites, closing out a run of two consumer businesses that both had real moments of traction but did not sustain long term.
Where Things Stand Now
The Cool Wazoo pitched in Season 4 with an emotional deal from Lori Greiner that never actually closed, then found a second life through a licensing deal with Kids II that put it in Babies R Us stores under the Comfort and Harmony name.
Both that licensing run and Ginelle Mills's follow-up business, Box Partie, have since ended. If you are searching for a current place to buy The Cool Wazoo, there isn't one. The product had a real few years on store shelves, just not as an independent company, and that run is over now.
The lesson in this one is that a Shark Tank appearance can generate real commercial outcomes, national retail placement and major media coverage among them, even when the televised deal itself never closes and the underlying company eventually winds down. Both things were true here, at different points, years apart.
Where to buy The Cool Wazoo
Still selling as of June 19, 2026. Check today's price and availability.
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See the full The Cool Wazoo deal breakdown and term sheet →
