Product Update
Is Supermix Studio Still in Business? (2026 Update)
Is Supermix Studio from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Supermix Studio today.
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Supermix Studio let kids design their own clothing, mixing and matching patterns, colors, and graphics into pieces built to order rather than picking from a fixed rack. Lori Greiner and Robert Herjavec teamed up to back it in Season 15. In 2026, the brand's product lineup includes an officially licensed Bluey collection, putting a small Shark Tank apparel startup into the same catalog conversation as one of the biggest kids' entertainment properties in the world.
The Short Answer
Supermix Studio is still in business and actively selling. The company's site carries a current 2026 copyright notice under "Supermix Studio LLC," runs a functioning e-commerce storefront with categories spanning Bluey, kids, baby, women, and accessories, and offers both a custom Design Studio tool and gift cards, all signs of an operating retail business rather than a dormant one.
The Bluey collaboration is the standout detail here. Landing a licensing deal with a major children's entertainment brand is not something a struggling or shuttered company gets access to, since licensors vet a partner's operational health before signing off on using their intellectual property.
The Shark Tank Pitch
Supermix Studio pitched in Season 15, Episode 6, out of New York, in the fashion and beauty category, marketed as an interactive kids' clothing brand. The founders asked for 250,000 dollars for 10 percent equity, valuing the company at 2.5 million dollars, built around letting kids act as co-designers of their own clothes through a customizable, mix-and-match production model.
That customization angle taps into a broader shift in kids' retail toward personalization and self-expression, giving the pitch a clear point of difference from mass-produced children's apparel lines.
The Deal That Got Done
Lori Greiner and Robert Herjavec combined to fund the deal, putting up the full 250,000 dollars asked for but taking 20 percent instead of the 10 percent originally on the table. Both sharks bring complementary strengths to a kids' apparel brand, Greiner's deep retail and QVC relationships and Herjavec's operational and scaling experience, making a two-shark syndicate a logical fit for a company that would need both manufacturing discipline and shelf space to grow.
Doubling the equity given up in exchange for two well-connected partners rather than one is a common trade-off for founders in a category as competitive and retail-dependent as kids' apparel.
Supermix Studio net worth in 2026
Supermix Studio has not published an audited net worth figure, and we did not locate a sourced third-party valuation, so no specific number should be presented as confirmed fact. The strongest indirect signal of the company's current health is the Bluey licensing partnership itself, since major entertainment IP holders typically require a licensee to demonstrate real operational and financial stability before granting a branded product line.
Beyond that licensing relationship, the company's continued investment in a custom Design Studio tool and an expanding category lineup across baby, kids, and women's apparel points to a business reinvesting in growth rather than one running down existing inventory.
What the Custom Design Studio Says About the Business
Maintaining a working custom design tool on an e-commerce site is not a trivial technical lift. It requires ongoing engineering and customer support resources well beyond what a simple product catalog needs, and it is exactly the kind of feature a struggling company tends to cut first when it is trying to reduce costs. Supermix Studio keeping that tool live, alongside gift card sales and an expanding set of product categories, points to a business with enough revenue to justify continuing to invest in its core differentiator rather than retreating to a bare-bones storefront.
Combined with the Bluey partnership, it paints a picture of a company that has moved past its early Shark Tank-era proof of concept and into a more mature phase of licensing deals and platform investment, which is not a stage most Shark Tank apparel pitches ever reach.
Where Things Stand Now
Supermix Studio pitched in Season 15 out of New York, asked for 250,000 dollars at 10 percent, and closed with Lori Greiner and Robert Herjavec combined at 20 percent. The company is not only still operating, it has expanded into a licensed Bluey collection, a meaningful validation for a small kids' apparel startup just a few years removed from its television debut.
For anyone checking on this one, the answer is a clear yes, and the Bluey partnership suggests the brand is growing rather than just surviving.
Where to buy Supermix Studio
Still selling as of June 13, 2026. Check today's price and availability.
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See the full Supermix Studio deal breakdown and term sheet →
