Product Update
Is Spy Escape and Evasion Still in Business? (2026 Update)
Is Spy Escape and Evasion from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Spy Escape and Evasion today.
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Jason Hanson spent years as a CIA officer before he started teaching civilians how to pick locks, hot-wire a car, and escape from zip ties in a dark room. The company he pitched as Spy Escape and Evasion is technically not the name you will find if you search for it today, but that does not mean the business disappeared. It means it changed its name.
The Short Answer
Type spyescapeandevasion.com into a browser today and it forwards straight to spybriefing.com, a rebrand rather than a shutdown. Hanson is still the face of the operation, still described on the site as a former CIA officer, and the business model of survival and preparedness content is still intact under the new name.
The current site leans on lead-generation guides, home defense essentials, precious metals strategy, self-defense tactics, and off-grid crisis communication, packaged as free downloads that funnel into paid offers like a Home Defense Bundle. It is a different storefront than the concealed carry academy pitched on the show, but it is the same founder running a preparedness business.
The Shark Tank Pitch
Hanson brought Spy Escape and Evasion, marketed on the show as a concealed carry academy, to Season 5, Episode 17 (originally aired as episode 520 in February 2014), pitching out of Cedar City, Utah.
The business at the time centered on online concealed carry permit courses valid in Virginia and 25 reciprocal states, live two-day escape and evasion seminars, and a published book, The Covert Guide to Concealed Carry. His live seminars reportedly ended with students bound in a dark room and told to escape and reach a rendezvous point, a demonstration built directly from his CIA training.
The Deal That Got Done
Hanson asked for 100,000 dollars for 15 percent equity and walked out with more than his original ask. Daymond John put up 150,000 dollars for 45 percent of the company, a significantly larger equity stake than what was on the table.
Daymond's willingness to back a business built on teaching people escape and evasion tactics, a pitch that at least one contemporary reviewer flagged as ethically uncomfortable given the skills being taught, signaled real confidence in Hanson's credibility as a former intelligence officer rather than just a novelty act.
The Rebrand From Academy to Media Brand
Somewhere between the 2014 broadcast and today, the business model shifted from selling structured courses, the concealed carry permit class and the two-day live seminar, toward a content and lead-generation model built around free guides and bundled digital products. That is a common evolution for founder-led education businesses: live seminars are expensive to run and hard to scale, while downloadable guides and email funnels scale almost infinitely.
The domain redirect from spyescapeandevasion.com to spybriefing.com is the clearest piece of concrete evidence of that shift. No public announcement explaining the exact timing or reasoning behind the rename was located in the sources checked for this article, so the shift is documented here as an observed fact rather than a fully sourced timeline.
Spy Escape and Evasion net worth in 2026
No independent tracker or press source publishes a current net worth figure for the business under either its original name or the Spy Briefing rebrand, and the company has not disclosed one publicly. Hanson has built a personal media presence around his CIA background, including books and paid newsletter content, but converting that into a specific dollar valuation would be speculation this article is not going to make.
What can be said honestly is that a preparedness and survival content business with a recognizable founder and an active lead-generation funnel years after its television appearance is not a company that is winding down. It has simply moved from selling concealed carry courses directly to selling information products and bundles under a new brand name.
Where Things Stand Now
Recap: Spy Escape and Evasion pitched in Season 5 as a concealed carry academy out of Cedar City, Utah, asking for 100,000 dollars at 15 percent, and closed with Daymond John for 150,000 dollars at 45 percent.
Since the episode, the business has shifted its public-facing brand entirely, from Spy Escape and Evasion to Spy Briefing, while keeping Jason Hanson's CIA background as the core selling point and pivoting its offer from a concealed carry academy toward a broader preparedness and home defense content business.
So the honest answer to whether it is still in business is yes, but under a different sign above the door. If you are looking for the exact name from the episode, you will not find it. If you are looking for Jason Hanson's business, it is very much active at spybriefing.com.
Where to buy Spy Escape and Evasion
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