Product Update
Is Soa Pen Still in Business? (2026 Update)
Is Soa Pen from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Soa Pen today.
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Soa Pen turned a genuinely simple idea, soap that comes out of a pen so kids will actually wash their hands, into a real business, and the on-air deal falling apart barely slowed it down. Founders Amanat Anand and Shubham Issar pitched in Season 13, and years later the company is not just alive, it has grown well past the single product that got them into the Tank.
The Short Answer
Yes, Soa Pen is still in business. The brand sells through its own website and has built an active following, particularly on Instagram, where the community has grown past 10,000 followers, a meaningful audience for a niche hygiene product aimed at parents of young kids.
It is not currently listed on Amazon, even though the product had a run there with strong reviews at one point. The official site is now the place to buy it, which is a common pattern for small brands that decide the margins and control of direct sales outweigh Amazon's reach.
The Shark Tank Pitch
Amanat Anand and Shubham Issar brought Soa Pen to Season 13, Episode 4, pitching a hand-soap pen designed to make handwashing more appealing to young kids, in the Home and Lifestyle category.
They asked for 100,000 dollars for 10 percent of the company, framing the pitch around a hygiene problem every parent recognizes: getting a young child to actually wash their hands properly, and for long enough, without a fight.
The Deal That Didn't Close
Nirav Tolia agreed to the founders' ask on the show, 100,000 dollars for 10 percent equity. But the deal never actually closed. Structural complexities in the terms kept the two sides from finalizing the investment after the cameras stopped rolling, a common enough outcome on this show that it barely dented the company's momentum.
What the on-air handshake did deliver was visibility. The national exposure, in the founders' own account, transformed the brand's market presence overnight, giving them a customer base that outlasted the collapsed investment. That is worth underlining, because plenty of companies with a failed deal never recover the momentum from their episode. This one used the airtime as free marketing and kept building without Tolia's capital.
Soa Pen net worth in 2026
There is no publicly reported net worth figure for Soa Pen that can be sourced with confidence, and this article will not manufacture one. What is documented is that in 2022 the company secured 150,000 dollars in seed funding from MassChallenge, a startup accelerator, which it used to expand its product palette into pink and purple pens.
That funding round, plus a growing product line and an active direct following, points to a small but functioning business rather than a defunct novelty. Anyone quoting a specific net worth for Soa Pen beyond that is guessing, since the company has not disclosed revenue figures publicly.
Where Things Stand Now
Soa Pen has expanded well beyond the original soap pen since its Season 13 appearance. The company now sells educational socks alongside the pens, and it published a children's book called Alpy's Sneeze, aimed at reinforcing hygiene habits for young kids in a format parents can read with them at bedtime rather than just handing them a bathroom gadget.
The Tolia deal never materializing did not sink the company, which is a rarer outcome than the show's highlight reel would suggest. Between the MassChallenge funding secured in 2022, the expanded product catalog spanning pens, socks, and a book, and a loyal Instagram audience, Soa Pen looks like a small consumer brand that found its footing without the shark money it was offered on stage.
If you are here to confirm the company survived, it did. Buy it direct from their site, not Amazon, and expect more than just the pen these days. The broader hygiene-education angle the founders leaned into with the children's book suggests they are thinking of this as a habit-building brand for young kids rather than a single product looking for its next gimmick.
It is also worth noting how many companies in this exact position, an on-air deal that dies in the paperwork, simply fold within a year or two once the free publicity fades. Soa Pen instead used the visibility as a launchpad and then went out and found its own funding through an accelerator rather than waiting around to see if Tolia's team would revisit the deal. That kind of pivot, from a shark's checkbook to a startup accelerator, is a small but telling sign of a founding team that treated the failed deal as a setback to route around rather than a verdict on the business itself.
Where to buy Soa Pen
Still selling as of June 5, 2026. Check today's price and availability.
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See the full Soa Pen deal breakdown and term sheet →
