Soa Pen
DealSoap pen
Soa Pen is a soap pen that got its big break on Shark Tank in Season 13, and convinced Nirav Tolia to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 10%
- Deal equity
- $1M
- Deal valuation
Founder Amanat Anand and Shubham Issar stepped onto the carpet in Season 13, Episode 4 in the episode that aired October 29, 2021. Soa Pen, the soap pen, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 10% of the company, an implied valuation of $1M.
Nirav Tolia made the deal at $100,000 for 10% equity. The deal valued the company at $1M. The structure included a royalty component.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Soa Pen still in business?
Read our 2026 update on where the company is now.
Sold on Soa Pen?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Soa Pen?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Soa Pen get a deal on Shark Tank?
Yes. Soa Pen closed a deal for $100,000 in exchange for 10% equity, with Nirav Tolia.
Which shark invested in Soa Pen?
Nirav Tolia invested in Soa Pen ($100,000 total as aired).
What season of Shark Tank was Soa Pen on?
Soa Pen appeared in Season 13, Episode 4, which aired October 29, 2021.
How much was Soa Pen asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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