Product Update
Is Snoofybee Still in Business? (2026 Update)
Is Snoofybee from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Snoofybee today.
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Amy and Mike Perry built Snoofybee out of their own frustration as new parents, and years after their Season 9 pitch the Oregon-based company is still running its own blog under the name The Beehive, still shipping the changing pad that got them on the show, and still adding new products to the lineup.
The Short Answer
Yes, Snoofybee is still in business. The company's website is actively selling, currently running a seasonal discount promotion, and shipping the original Playtime Changing Pad alongside newer products like the Queen Bee Diaper Bag Backpack.
There is no indication the products are sold through Amazon or big-box retail. Everything runs through the company's own direct-to-consumer site, which is a narrower distribution model than some Shark Tank baby brands manage, but it has kept the business alive well past the airdate.
The Shark Tank Pitch
Amy and Mike Perry pitched Snoofybee in Season 9, Episode 8, out of Oregon. Their product, the Playtime Changing Pad, was designed as a more versatile changing station for newborns through toddlers, with sides built to hang toys from and keep a squirming baby occupied during diaper changes, a problem every parent past the newborn stage recognizes immediately.
The founders asked for 85,000 dollars in exchange for 10 percent of the company, coming in with a lower valuation ask than many of the consumer products pitches in that season.
The Deal That Got Done
Lori Greiner made the deal, agreeing to 120,000 dollars, well above the 85,000 dollars originally requested, in exchange for 20 percent of the company, double the equity on the table.
That combination, a bigger check and a bigger equity stake, is a pattern Greiner has used repeatedly with baby and parenting products, categories that sit squarely in her retail wheelhouse and where she has a track record of helping small brands find shelf space.
Growing the Hive
The Perrys have not stood still with a single product. The company has added the Queen Bee Diaper Bag Backpack to its lineup, a one-handed access bag with an insulated front pocket and a dedicated pocket built for a phone or baby monitor, features clearly designed by parents who have lived the daily logistics of getting a baby out the door.
The company runs an active blog called The Beehive, offers affiliate partnership opportunities, and maintains a full customer support and FAQ presence on its site, all signs of a business still investing in its infrastructure rather than treating the site as a static storefront left running on its own.
The founders' framing has stayed consistent since the pitch: they built this as parents trying to solve their own daily frustrations, and the product decisions since the show, adding a bag rather than chasing an unrelated category, track with that same original mission.
Snoofybee net worth in 2026
There is no independently sourced net worth or revenue figure available for Snoofybee as of 2026. As a direct-to-consumer brand without a major retail or Amazon presence, it does not generate the kind of third-party sales estimates that trackers can build revenue models from the way they can for Amazon-heavy sellers.
Without a sourced figure, the honest answer is that no credible net worth number exists to report here. What can be verified is operational activity: an active site, an expanded product line, and ongoing promotions, all of which point to a functioning small business rather than a specific valuation.
Where Things Stand Now
Snoofybee pitched in Season 9 out of Oregon, asked for 85,000 dollars for 10 percent, and closed with Lori Greiner for 120,000 dollars at 20 percent. Amy and Mike Perry have kept building since, adding a diaper bag to the original changing pad and maintaining an active direct-to-consumer operation.
If you are looking to buy the changing pad or the newer diaper bag, the company's own website is the only place to do it. There is no Amazon listing to fall back on, but the direct site is live, current, and actively promoting new products. For a small, parent-founded brand without the backing of a national retail chain, staying independent and self-funded years after a single TV appearance is its own kind of quiet success.
Where to buy Snoofybee
Still selling as of June 4, 2026. Check today's price and availability.
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See the full Snoofybee deal breakdown and term sheet →
