Product Update
Is Sleeping Baby Still in Business? (2026 Update)
Is Sleeping Baby from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Sleeping Baby today.
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Sleeping Baby's Zipadee-Zip started as one exhausted mother's kitchen-table fix for the swaddle transition, sewn together with 700 dollars and a sewing machine back in 2012. Fourteen years later the product is still on shelves, even though the Shark Tank deal that made the brand famous never actually went through.
The Short Answer
Sleeping Baby is still operating and, per the fact sheet, still sells its own website, out of Fort Worth, Texas. What most viewers never learn is that the Daymond John investment that looked finalized on television did not survive post-show due diligence, so everything the company built since Season 6 was built without that money.
The Shark Tank Pitch
Brett and Stephanie Parker brought Sleeping Baby to Season 6, Episode 1, which aired September 26, 2014, pitching the Zipadee-Zip, a wearable blanket designed to ease the jarring transition babies go through when they outgrow being swaddled but still startle themselves awake with their own arm movements. They asked for 200,000 dollars for 10 percent of the company.
The company is based in Fort Worth, Texas, and the pitch leaned heavily on Stephanie's own experience as a new mother trying to solve the exact problem she was pitching, a founder story that tends to land well with sharks who have raised kids of their own.
The Deal That Didn't Survive Due Diligence
Daymond John agreed on air to fund the 200,000 dollars ask, but took 20 percent instead of the 10 percent on the table. It looked, in the moment, like a clean win for the Parkers.
According to post-show reporting, the deal never actually closed once the legal and financial review that follows every Shark Tank handshake got underway. That is a more common outcome than the show lets on: an agreement made under studio lights is not a signed contract, and a meaningful share of on-air deals fall apart in the weeks after filming for reasons that rarely make it back to viewers.
Growing Into My Blooming Baby
Rather than stall out, Sleeping Baby leaned into the national exposure the episode generated regardless of whether the money ever landed. The Zipadee-Zip alone was never going to be a multi-decade business, so the Parkers expanded the product catalog into a broader baby sleep and development line, now sold under a parent brand called My Blooming Baby, while Sleeping Baby remains the name most associated with the original swaddle-transition product.
The company built its retail presence primarily through Amazon and its own direct-to-consumer site, where the Zipadee-Zip has accumulated thousands of customer reviews over the years, the kind of review volume that only comes from sustained repeat sales rather than a one-time TV bump.
The origin story has stayed part of the marketing the whole way through, and for good reason. A founder sewing a prototype at home with 700 dollars and turning it into a company that outlasted the very shark deal that made it famous is a stronger brand narrative than most consumer product companies ever get, and it is one the Parkers have kept using in how they talk about the business more than a decade later.
Sleeping Baby net worth in 2026
Estimates put Sleeping Baby's annual revenue around 5 million dollars, a figure sourced to Shark Tank update and tracking sites rather than to any public filing, since the company is privately held. There is no confirmed company valuation available, and given that the original Daymond John investment reportedly never closed, there is no injected-capital baseline to anchor a more precise estimate. Treat the 5 million dollar figure as a third-party estimate, not a verified number from the company itself.
Where Things Stand Now
Sleeping Baby pitched the Zipadee-Zip in Season 6 and got a Daymond John yes on camera for 200,000 dollars at 20 percent, a deal that by most accounts never made it through the paperwork after filming wrapped.
The Parkers built the business without that capital anyway, expanding the product line under the My Blooming Baby brand and keeping the original Zipadee-Zip in steady rotation on Amazon and their own site. If you are here wondering whether the swaddle blanket from Season 6 made it, it did, on the founders' own steam rather than a shark's checkbook.
Where to buy Sleeping Baby
Still selling as of May 31, 2026. Check today's price and availability.
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See the full Sleeping Baby deal breakdown and term sheet →
