Product Update
Is Simply Fit Board Still in Business? (2026 Update)
Is Simply Fit Board from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Simply Fit Board today.
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Linda Clark and Gloria Hoffman pitched a balance board built from a single piece of molded plastic in Season 7, and what happened next is one of the biggest post show sales stories in Shark Tank history: 1.25 million dollars in sales within 24 hours of the episode airing.
The Short Answer
Yes, Simply Fit Board is still in business, and it sells through Amazon as well as major retailers including Walmart, Home Depot, and Kmart, a distribution footprint few Shark Tank products ever reach.
This is one of the clearer growth stories in the group. The board did not just survive past the episode, it became one of the highest volume products to come out of the entire show.
The Shark Tank Pitch
Clark and Hoffman pitched in the Sports and Outdoors category on Season 7, Episode 7, presenting a simple curved balance board designed to add core engagement to everyday movement without weights or a gym. They asked for 125,000 dollars for 15 percent of the company.
The Deal That Got Done
Lori Greiner and Kevin O'Leary teamed up on the offer, funding the full 125,000 dollars asked but taking 20 percent instead of 15. Greiner's retail infomercial expertise turned out to be the single biggest factor in what came next: she pushed the board into a QVC infomercial and helped land placement in Walmart, Home Depot, and Kmart, the kind of shelf space a two person founding team could not have landed on its own.
The Post-Show Sales Numbers
The scale here is worth spelling out because it is unusual even by Shark Tank standards. The company sold 1.25 million dollars worth of boards in the 24 hours after the episode aired, crossed one million units sold by late 2016, and reportedly reached 96 million dollars in sales within 15 months of the broadcast. By 2024, cumulative lifetime sales figures cited by Shark Tank tracking sites put the total near 174 million dollars.
Co-founder Gloria Hoffman later extended the brand under the name Simply Fit Systems, broadening the product line beyond the original single board design.
That trajectory, a huge first-day spike followed by sustained retail sales for close to a decade, is closer to how a successful consumer packaged good performs than how a typical viral as-seen-on-TV product performs, and it is a large part of why Simply Fit Board gets cited as one of the show's benchmark success stories rather than just a one-season spike.
The QVC infomercial specifically deserves its own mention here, since infomercial-driven sales and big-box retail sales are usually treated as separate revenue channels for as-seen-on-TV products. Simply Fit Board ran both simultaneously, television-driven direct orders alongside physical shelf placement at Walmart, Home Depot, and Kmart, which is a harder combination to execute than either channel alone and a meaningful part of why the lifetime sales figures reached the scale they did.
Simply Fit Board net worth in 2026
The verified, sourced figure here is the 174 million dollar lifetime sales estimate cited by Shark Tank tracking sites as of 2024, which is a sales total, not a company valuation, an important distinction that gets blurred a lot in casual coverage of this brand. Some sites have circulated far larger net worth estimates, including figures reaching into ten figures, but those numbers are not attributable to any specific audited source and should be treated as unreliable.
The honest position is that Simply Fit Board is a genuine high volume success story with well over 150 million dollars in cumulative lifetime sales reported, while its actual company valuation, as opposed to sales, has never been independently confirmed.
Where Things Stand Now
Simply Fit Board asked for 125,000 dollars at 15 percent, closed at the same dollar amount for 20 percent with Lori Greiner and Kevin O'Leary, and turned into one of the highest grossing products the show has produced, with retail placement at Walmart, Home Depot, Kmart, and Amazon still active. Co-founder Gloria Hoffman has since expanded the brand into Simply Fit Systems.
If you searched this page wondering whether the balance board is still around, it is, and it has sold at a scale that puts it well ahead of most of its Season 7 peers.
Where to buy Simply Fit Board
Still selling as of May 31, 2026. Check today's price and availability.
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See the full Simply Fit Board deal breakdown and term sheet →
