Simply Fit Board
Dealbalance board for better workouts
Best known from its Shark Tank appearance, Simply Fit Board is a balance board for better workouts in Season 7, and convinced Lori Greiner and Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 15%
- Offered equity
- $833K
- Sought valuation
- $125K
- Deal amount
- 20%
- Deal equity
- $625K
- Deal valuation
The founders walked into the Tank in Season 7, Episode 7 in the episode that aired November 6, 2015. Simply Fit Board, the balance board for better workouts, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $125,000 for a 15% stake, which valued the company at $833K.
Lori Greiner and Kevin O'Leary teamed up at $125,000 for 20% equity. That priced the company at $625K, a haircut from the $833K the founders walked in asking for, which is how negotiations in the Tank usually go.
Simply Fit Board was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
The full story
Everything to know about Simply Fit Board
The Simply Fit Board is a curved balance board you stand on and twist to work your core, legs, and balance in a small space at home. It was invented by Linda Clark and her daughter Gloria Hoffman, a mother-and-daughter team who wanted a simple, low-impact way to exercise that did not require a gym or complicated equipment. The appeal was a single inexpensive product that delivered a quick workout in the living room.
The pair pitched in Season 7 asking for one hundred twenty-five thousand dollars for 15 percent. Their on-stage demonstration of the twisting motion made the product instantly easy to understand, and Lori Greiner, a master of mass-market retail and television selling, recognized it as a natural QVC item. Greiner made the deal at one hundred twenty-five thousand dollars for a 20 percent stake.
The Simply Fit Board stood out because it was simple, visual, and cheap, exactly the kind of impulse-friendly product that thrives on television. Greiner's retail instincts turned a straightforward balance board into a viral fitness item, and the live demo translated perfectly to home-shopping audiences hungry for an easy at-home workout.
Where Simply Fit Board is now
The launch was explosive. Greiner brought the board to QVC right after the episode aired and it sold out fast, and the product went on to move well over a million units. It became one of the show's strongest sellers, reaching very large lifetime sales and ranking among the highest-grossing products ever featured on Shark Tank during its peak years.
By the mid-2020s the brand's visibility had faded considerably. The original company presence dropped off and active promotion slowed, though the boards still surface through third-party marketplace and resale listings. The product does not appear to have been formally discontinued, but it is no longer the heavily marketed fitness phenomenon it was in the years right after the show.
Where to buy Simply Fit Board
The Simply Fit Board is most reliably found on Amazon, where the balance board is sold along with similar twist-board alternatives. You stand on the curved board and twist side to side to engage your core and lower body, and it stores easily under furniture. For a low-cost, low-impact home exercise tool it can be worth it, just check seller listings and reviews since the original brand is less actively maintained than it once was.
Is Simply Fit Board still in business?
Read our 2026 update on where the company is now.
Sold on Simply Fit Board?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Simply Fit Board?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Simply Fit Board get a deal on Shark Tank?
Yes. Simply Fit Board closed a deal for $125,000 in exchange for 20% equity, with Lori Greiner and Kevin O'Leary.
Which shark invested in Simply Fit Board?
Lori Greiner and Kevin O'Leary invested in Simply Fit Board ($125,000 total as aired).
What season of Shark Tank was Simply Fit Board on?
Simply Fit Board appeared in Season 7, Episode 7, which aired November 6, 2015.
How much was Simply Fit Board asking for on Shark Tank?
The founders asked for $125,000 for 15% of the company, a $833K valuation.
Who invented the Simply Fit Board?
The Simply Fit Board was created by Linda Clark and her daughter Gloria Hoffman. The mother-and-daughter team pitched it on Shark Tank in Season 7 and landed an investment from Lori Greiner.
Does the Simply Fit Board really work?
It provides a light, low-impact core and balance workout when used regularly. It is not a substitute for full strength or cardio training, but it can help with balance and engaging the core during short sessions at home.
Can you still buy the Simply Fit Board?
Yes, it is still available, mainly through Amazon and third-party marketplace listings. The original brand is less actively promoted than it was at its peak, but the boards and similar versions remain easy to find.
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