Product Update
Is Sili Dogs Still in Business? (2026 Update)
Is Sili Dogs from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Sili Dogs today.
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Mikey Lickstein invented Sili Dogs after adopting a rescue dog that could not stand the constant jingling of a standard metal ID tag, and that small annoyance turned into a pet accessory business that ended up outgrowing the Shark Tank deal that was supposed to fund it. The company operates today under the brand name SiliDog, and it has kept growing even after the on-air investment fell apart.
The Short Answer
Sili Dogs, marketed today as SiliDog, is still in business and doing well. The tags are sold through the company's own website at silidog.com, through Amazon, and through local pet retailers, giving the brand a full spread of channels years after its television appearance.
The company has also broadened past the original dog tag concept, now offering more than 100 tag designs, a SiliCat line for felines, and a SiliSlider product built to silently hold an AirTag on a pet's collar, adapting the same silent silicone concept to newer tracking technology.
The Shark Tank Pitch
Mikey Lickstein pitched Sili Dogs in Season 8, Episode 5, presenting silicone pet identification tags designed to be silent, unlike traditional metal tags that jingle constantly as a dog moves or scratches. He built the product after his own rescue dog struggled with the noise of a standard tag.
He asked for 100,000 dollars for 15 percent equity, positioning the company inside the pet products category with a design-forward pitch: tags that could glow in the dark, never fade, and stay quiet.
The Deal That Was Announced, and the One That Actually Happened
Lori Greiner offered 100,000 dollars for 30 percent equity plus a 0.50 dollar royalty per unit sold, and Lickstein accepted on air. But according to later reporting, that deal never closed after the episode wrapped, one more example of the roughly half of on-air Shark Tank handshakes that do not survive post-show due diligence.
Lickstein did not need the investor money to keep going. He built the business independently from there, which turned out to be the more important part of the Sili Dogs story.
Growing Without the Shark's Money
Rather than stalling out when the Greiner deal fell through, Sili Dogs expanded on its own. The company built out its silicone tag line to more than 100 designs, launched SiliCat for cats specifically, and later added the SiliSlider, a silent AirTag holder that rides the growing popularity of pet trackers while keeping the brand's original silent-and-durable positioning intact.
The company also built a charity component into its business model, stating it contributes to more than 50 pet-related charities, a detail that has become part of its brand identity in marketing beyond just the product itself. Tags retail for 19.99 dollars, sold across the company website, Amazon, and local pet retailers, a fairly typical price point for a premium pet accessory.
Tracking sites now put SiliDog's annual revenue at approximately 8.4 million dollars, a figure that, if accurate, represents real scale for a company that never received the shark investment that was announced on national television. Growing that large without the capital and retail connections a shark deal typically brings is the most notable part of this company's post-show story.
SiliDog Net Worth in 2026
Tracking estimates put SiliDog's current net worth at roughly 540,000 dollars, alongside an annual revenue estimate of about 8.4 million dollars. That net worth figure is notably lower than the revenue number, and it should be read as an unaudited, single-source estimate rather than a confirmed valuation, since the company is privately held and does not publish financial statements.
The revenue figure is more consistently cited across sources and, combined with the company's expanded product line and multi-channel retail presence, supports a picture of a real and sizable pet products business, even without a clean, verifiable valuation to point to.
Where Things Stand Now
Sili Dogs pitched in Season 8 asking for 100,000 dollars for 15 percent, and while Lori Greiner offered 100,000 dollars for 30 percent plus a per-unit royalty on air, that deal never actually closed after the show.
Operating today as SiliDog, the company has grown its tag line past 100 designs, added SiliCat and the AirTag-focused SiliSlider, and reports annual revenue around 8.4 million dollars, all built without the investor money the episode implied it received. If you came here to check whether the silent pet tag company made it, it did, and it did so on its own.
Where to buy Sili Dogs
Still selling as of May 30, 2026. Check today's price and availability.
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See the full Sili Dogs deal breakdown and term sheet →
