Sili Dogs

Sili Dogs

Deal

pet identification tags made out of silicone

Season 8 · Ep 5Pet ProductsAired October 21, 2016

Sili Dogs, the pet identification tags made out of silicone, landed on the national radar after pitching the sharks in Season 8, and convinced Lori Greiner to invest.

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From the show

The Shark Tank pitch

$100K
Asked for
15%
Offered equity
$667K
Sought valuation
$100K
Deal amount
30%
Deal equity
$333K
Deal valuation

The entrepreneurs faced the sharks in Season 8, Episode 5 in the episode that aired October 21, 2016. Sili Dogs, the pet identification tags made out of silicone, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.

They came in asking $100,000 in exchange for 15% equity, putting a $667K valuation on the business.

Lori Greiner made the deal at $100,000 for 30% equity. That priced the company at $333K, a haircut from the $667K the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.

Across Season 8, 59 of 96 pitches ended in a handshake. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.

Is Sili Dogs still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Sili Dogs?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Sili Dogs get a deal on Shark Tank?

Yes. Sili Dogs closed a deal for $100,000 in exchange for 30% equity, with Lori Greiner.

Which shark invested in Sili Dogs?

Lori Greiner invested in Sili Dogs ($100,000 total as aired).

What season of Shark Tank was Sili Dogs on?

Sili Dogs appeared in Season 8, Episode 5, which aired October 21, 2016.

How much was Sili Dogs asking for on Shark Tank?

The founders asked for $100,000 for 15% of the company, a $667K valuation.

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