Product Update
Is Sealedby Santa Still in Business? (2026 Update)
Is Sealedby Santa from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Sealedby Santa today.
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Sarah Blain pitched a service that lets parents send their kids personalized letters and packages that look like they came straight from the North Pole, and she picked her episode timing well, landing in Season 8's dedicated 2016 holiday special. Seasonal businesses tied to a single event on the calendar are some of the riskiest concepts to pitch on this show. This one found a way to stretch itself well past December.
The Short Answer
Yes, Sealed by Santa is still in business, and it has grown its offering beyond the original Santa letter concept. As of the most recent tracking data available, the company had added letters from the Easter Bunny and the Tooth Fairy to its lineup, plus a live video chat with Santa option, turning a one holiday service into something closer to a year round kids' fantasy correspondence business.
The Shark Tank Pitch
Sarah Blain pitched Sealed by Santa in Season 8's holiday themed episode, which aired in the 2016 season, from a base in Florida. She asked for 150,000 dollars in exchange for 20 percent of the company.
Multiple sharks made offers on the pitch, giving Blain a genuine choice, which is not a common position for a founder to be in on this show.
The Deal Nobody Can Confirm Closed
Blain chose Lori Greiner's offer over the competing bids, a structure built as a 75,000 dollar loan plus another 75,000 dollars in exchange for 22.5 percent of the business. It is a different structure than the flat cash for equity offers the other sharks put forward.
But there is real doubt about whether that deal ever actually closed. Tracking coverage points out that the company is not listed on Lori Greiner's own website among her Shark Tank companies, a detail that is typically a reliable signal she did not end up investing. If Lori kept an active stake, her own promotional materials would almost certainly say so.
Sealed by Santa net worth in 2026
No sourced net worth or revenue figure has been published for Sealed by Santa or Sarah Blain as of 2026. The business's seasonal, direct to consumer nature makes it the kind of company that rarely gets independent financial tracking coverage the way a retail shelf product does. Given the confirmed product line expansion into Easter Bunny and Tooth Fairy letters plus live Santa video chats, the business is clearly still generating enough revenue to justify building out new offerings, but no specific dollar figure exists publicly, and none is invented here.
Turning One Holiday Into a Year of Occasions
The most telling detail in Sealed by Santa's post show history is how directly it addressed its own biggest structural weakness. A business built entirely around Christmas has an obvious seasonality problem, revenue concentrated into a few weeks a year with the rest of the calendar quiet.
Adding Easter Bunny letters and Tooth Fairy letters spreads that revenue across multiple points in the year tied to occasions kids already care about. The live video chat with Santa option, meanwhile, upgrades the core holiday product itself into something more premium and interactive than a mailed letter alone. Both moves read as a founder actively working to fix the seasonality problem rather than just riding the original concept indefinitely.
The Multiple Offer Situation on the Pitch
Getting more than one shark to bite is relatively uncommon on this show, and it usually signals either a strong existing sales track record or a product concept that clearly resonates emotionally, which a personalized letter from Santa Claus certainly does for parents shopping for their kids around the holidays. Blain choosing Lori Greiner's structured offer over the alternatives suggests she valued Greiner's retail relationships and QVC background over whatever the competing sharks were proposing.
That choice makes sense strategically even if the deal itself may not have closed. Lori Greiner has built a reputation for taking simple, emotionally resonant consumer products and getting them in front of a mass audience quickly, exactly the kind of exposure a seasonal service business benefits from most in the weeks immediately following its television appearance.
Where Things Stand Now
Sealed by Santa pitched in Season 8's 2016 holiday special asking for 150,000 dollars for 20 percent, and Sarah Blain chose Lori Greiner's structured loan and equity offer over competing bids, though there is no confirmation the investment ever formally closed.
The company kept operating regardless, expanding from a single Christmas offering into Easter Bunny and Tooth Fairy letters plus live Santa video chats as of the most recent tracking data. If you came here wondering whether the North Pole letter service from Season 8 survived, it did, and it built itself a business that no longer depends on December alone.
Where to buy Sealedby Santa
Still selling as of May 27, 2026. Check today's price and availability.
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See the full Sealedby Santa deal breakdown and term sheet →
