Product Update
Is Savvy Naturals Still in Business? (2026 Update)
Is Savvy Naturals from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Savvy Naturals today.
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Savvy Naturals pitched food-grade beauty bars made from ingredients you could find in a kitchen, and got a Barbara Corcoran handshake on air that, according to post-show reporting, never actually turned into a signed deal. The company kept going anyway, which is the more interesting part of this story.
The Short Answer
Savvy Naturals is still in business. The husband-and-wife team behind it kept building the brand even after the on-air deal fell apart in the paperwork stage, and by multiple post-show accounts they opened a physical retail presence in Pacific City, California, giving customers a place to smell and touch the products in person rather than buying blind online.
There is no Amazon listing for the brand according to the fact sheet on file, so the direct site and that Pacific City storefront are the paths to buy.
The Shark Tank Pitch
Hugo and Debra Saavedra brought Savvy Naturals to Season 7, Episode 7, pitching handmade beauty bars and lotions built from vegan, non-GMO, food-grade ingredients, the kind of ingredient list you could theoretically read off a cereal box. They asked for 200,000 dollars in exchange for 10 percent of the company.
The Deal That Almost Got Done
Barbara Corcoran agreed on camera to fund the 200,000 dollar ask, but took 40 percent of the company instead of the 10 percent originally offered, a steep jump that valued the business far lower than the founders had pitched.
Here is the part most casual viewers never find out: according to post-show reporting, that agreement never officially closed. Deals made on the Shark Tank set are handshake agreements, not binding contracts, and due diligence after filming kills a meaningful share of them. Savvy Naturals appears to be one of those cases, a shark said yes on television and the paperwork simply never got finished.
Building Without the Shark Money
Losing the investment after the fact could have stalled a small skincare brand, but Savvy Naturals used the exposure anyway. The company reportedly grew sales year over year following the airing, driven mostly by the same national audience that watches Shark Tank looking for products they have never heard of.
The Pacific City retail location is the more telling detail. Opening a brick-and-mortar storefront is a real financial commitment for a small beauty brand, not a marketing stunt, and it suggests the founders had enough direct-to-consumer traction to justify paying rent somewhere rather than staying purely online.
The food-grade angle also gave the brand something to talk about that most beauty companies cannot claim honestly. Building a product line around ingredients a customer could theoretically eat is a genuine differentiator in a beauty aisle crowded with long, unpronounceable ingredient lists, and it is the kind of story that keeps generating word-of-mouth years after the original television exposure faded from memory.
Hugo and Debra Saavedra have also kept the founder story front and center in how the brand markets itself, leaning on the husband-and-wife origin and the food-grade formulation angle rather than trying to reinvent the company around some other hook. Staying consistent with the story that built the initial following is often what separates small, founder-run beauty brands that survive from ones that lose their identity chasing broader trends.
Savvy Naturals net worth in 2026
There is no credible, sourced net worth or revenue figure available for Savvy Naturals. The company is small, privately held, and does not appear in the revenue-estimate coverage that larger Shark Tank alumni get from tracking sites. Given that the Corcoran investment reportedly never closed, there is also no injected capital baseline to work an estimate from. The honest answer here is that no verifiable number exists, and any figure you see attached to this brand elsewhere should be treated with real skepticism.
Where Things Stand Now
Savvy Naturals pitched food-grade beauty bars in Season 7 and got a Barbara Corcoran yes on camera for 200,000 dollars at 40 percent equity, a deal that by most post-show accounts never actually closed once the cameras stopped rolling.
The founders kept the company running regardless, opened a physical store in Pacific City, California, and grew the brand on their own steam rather than Corcoran's checkbook. If you are here to find out whether the beauty bars from Season 7 are still around, they are, built without the shark money the episode implied they had.
Where to buy Savvy Naturals
Still selling as of May 25, 2026. Check today's price and availability.
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See the full Savvy Naturals deal breakdown and term sheet →
