Product Update
Is Sand Cloud Still in Business? (2026 Update)
Is Sand Cloud from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Sand Cloud today.
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Sand Cloud walked into the Tank with a beach towel and a promise to donate 10 percent of profits to marine conservation, a pitch that could easily have been a one-season novelty. It was not. A decade removed from its Season 8 appearance, the brand has quietly grown into a lifestyle label that sells a lot more than towels.
The Short Answer
Sand Cloud is still in business, still shipping directly from its own site, and by all appearances still growing. The company's site footer currently reads a copyright range running from 2015 through 2026, which is the kind of small, boring detail that only shows up when a site is actually being maintained, not abandoned.
The company sells exclusively through its own storefront rather than Amazon, which the fact sheet also confirms, and it has an app on both the Apple and Google app stores, another sign of continued investment rather than a company coasting on a Shark Tank rerun.
The Shark Tank Pitch
Three friends out of San Diego brought Sand Cloud to Season 8, Episode 18, pitching Turkish cotton beach towels built around ocean sustainability. They asked for 200,000 dollars in exchange for 8 percent of the company, and the reaction in the room was mixed, with some sharks raising concerns about how differentiated a beach towel really is in a crowded market.
The Deal That Got Done
Robert Herjavec made the deal, but not at the terms on the table. He funded the full 200,000 dollars the founders asked for, but took 15 percent instead of the 8 percent originally offered, nearly doubling his equity stake in exchange for writing the check.
That kind of renegotiation is standard Shark Tank math: the founders kept their headline ask intact while Herjavec priced in the risk with a bigger slice of ownership.
What the Brand Looks Like a Decade Later
The post-air bump was real and immediate, with reported website traffic jumping from around 600 clicks to roughly 13,000 in the weeks after the episode ran, a textbook Shark Tank effect. What is more interesting is what happened after that initial spike faded, which is usually where these stories turn south for a lot of product companies.
Sand Cloud did not stay a one-product towel brand. The current lineup includes bath towels, bedding and sheets, cover-ups, blankets, resort apparel, and baby products, alongside licensed collaborations with properties like Harry Potter, Discovery's Shark Week, and the kids show Bluey. Licensing deals of that size do not happen for a brand that is limping along, they require real negotiating leverage and a big enough customer base to make the licensor's legal team bother showing up.
Recent third-party estimates put Sand Cloud's annual revenue in the neighborhood of 7 million dollars, a figure attributed to Shark Tank tracking sites rather than to the company's own financial disclosures, since Sand Cloud is privately held and does not publish revenue.
Sand Cloud net worth in 2026
Sand Cloud does not publish financials, and there is no audited or company-confirmed net worth figure available. The most commonly cited estimate, sourced to Shark Tank tracking coverage rather than the company itself, puts annual revenue around 7 million dollars. Applying a standard consumer products revenue multiple to that figure would put a rough valuation somewhere in the tens of millions, but that is a derived estimate built on an unverified revenue number, not a confirmed valuation, and should be read as directional rather than exact.
Where Things Stand Now
Sand Cloud pitched sustainable beach towels out of San Diego in Season 8, took 200,000 dollars from Robert Herjavec at 15 percent equity, and used the exposure to build something bigger than the product it walked in with.
A decade on, the company runs its own storefront and app, has licensed collaborations with major entertainment brands, has expanded well beyond towels into bedding and apparel, and shows every sign of an actively maintained, actively growing business rather than a fading Shark Tank alumnus. If you are wondering whether the towel brand from Season 8 is still around, it is, and it sells a lot more than towels now.
Where to buy Sand Cloud
Still selling as of May 24, 2026. Check today's price and availability.
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See the full Sand Cloud deal breakdown and term sheet →
