Product Update
Is Ready, Set, Food Still in Business? (2026 Update)
Is Ready, Set, Food from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Ready, Set, Food today.
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Mark Cuban does not usually attach philanthropic strings to his Shark Tank deals, but Ready, Set, Food was the exception. He agreed to invest on the condition that the company donate one subscription to a low-income family for every subscription sold. Years later, that mission and the business built around it are both still running.
The Short Answer
Ready, Set, Food is still in business and has grown well beyond its original early-allergen packets. The company now sells through its own website as well as major retail partners including Target, Walmart, Wegmans, and Meijer, in addition to Amazon.
That kind of multi-retailer distribution is a meaningful step up from where the company stood when it pitched, and it points to real staying power in a crowded infant nutrition category.
The Shark Tank Pitch
Ready, Set, Food pitched in Season 11, Episode 12, bringing early-allergen introduction packets, peanut butter, milk, and egg powders designed to be mixed into a baby's food to reduce the risk of developing food allergies later in life.
The founders asked for 350,000 dollars in exchange for 7 percent equity, framing the pitch around a growing body of pediatric research on early allergen exposure.
The Deal That Got Done
Mark Cuban made the deal, investing the full 350,000 dollars the founders asked for but taking 10 percent equity instead of the 7 percent on the table. As part of the agreement, Cuban asked the company to donate one subscription for every paid subscription sold, aimed at low-income families who might not otherwise afford the product.
Cuban did not stop at the initial check. In June 2021, he led a follow-on raise that brought in an additional 3 million dollars, giving the company real capital to expand well beyond its early days.
The Giveback Model That Made This Deal Different
Most Shark Tank deals are structured purely around equity and capital. Cuban's condition, that Ready, Set, Food give away a subscription to a low-income family for every paid subscription sold, added a philanthropic mechanism directly into the business model rather than treating charity as a side project funded by profits. That structure means the company's growth and its charitable impact scale together automatically, instead of one depending on leftover margin from the other.
That kind of built-in giveback is unusual even among Cuban's deals, and it reflects the specific nature of the product. Early allergen exposure has real, documented health benefits, and pricing lower-income families out of that access would have undercut the public health mission behind the company in the first place.
Ready, Set, Food net worth in 2026
Ready, Set, Food has not published an official, audited net worth figure. Public estimates from Shark Tank tracking sites place the company's value somewhere between 15 million and 20 million dollars, based on its reported annual revenue of roughly 3.5 million dollars and its retail growth since the Cuban investment.
That range is an outside estimate built on public revenue reporting, not a confirmed number from the company itself. Treat it as directional rather than exact.
Where Things Stand Now
Recap: Ready, Set, Food pitched in Season 11, asked for 350,000 dollars at 7 percent equity, and closed with Mark Cuban for the full amount at 10 percent equity, plus a built-in giveback program for low-income families. Cuban later led a 3 million dollar follow-on raise in June 2021.
Since then, the company has expanded its product line beyond the original single-allergen packets to include a nine-food option for children eating pureed food, grown to more than 25,000 regular users, and landed shelf space at Target, Walmart, Wegmans, and Meijer on top of its own site and Amazon.
If you came here wondering whether Ready, Set, Food made it past its Shark Tank appearance, it clearly did, and the retail expansion since suggests the company is still finding new customers well past its original direct-to-consumer base. Landing shelf space at four major national and regional grocery chains at once is not something most Shark Tank alumni pull off within a few years of their episode, and it points to a company that Cuban's continued backing has helped push past the usual growth ceiling.
Where to buy Ready, Set, Food
Still selling as of May 15, 2026. Check today's price and availability.
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See the full Ready, Set, Food deal breakdown and term sheet →
