Product Update
Is Rareform Still in Business? (2026 Update)
Is Rareform from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Rareform today.
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Rareform builds backpacks, totes and wallets out of vinyl billboards that would otherwise end up in a landfill, and nearly a decade after its Season 8 pitch the company is not just alive, it has grown into one of the more durable success stories to come out of that season.
If you found this page wondering whether the billboard bag company is still around, the short answer is yes, and it has expanded well past the small California operation the sharks first saw.
The Short Answer
Rareform is still in business and still selling. The brand does not currently list its products on Amazon, so its own site remains the primary place to buy, along with the wholesale and retail partnerships it has built with outdoor and lifestyle stores over the years.
That is a meaningful outcome for a company built on a genuinely unusual supply chain. Every bag depends on a steady stream of used vinyl from billboard companies, and keeping that pipeline running for nearly ten years is not a given in the recycled-goods space.
The Shark Tank Pitch
Rareform pitched in Season 8, Episode 19, coming out of California with a simple premise: cut up old billboard vinyl, wash it, and turn it into one-of-a-kind backpacks and bags where no two pieces look exactly alike.
The founders asked for 300,000 dollars in exchange for 10 percent of the company, a straightforward valuation pitch built on the strength of the sustainability story and early sales traction.
The Deal That Got Done
Kevin O'Leary made the deal, putting up the full 300,000 dollars for the 10 percent the founders offered. Mr. Wonderful is not usually the shark associated with feel-good sustainability plays, so his willingness to back a billboard-recycling company said something about the numbers behind the pitch.
The exposure paid off almost immediately. Online orders reportedly surged to roughly half of the company's entire prior year of sales within the first weekend after the episode aired, the kind of spike that either overwhelms a small operation or launches it into a new phase of growth.
From a Small Batch Operation to Two Facilities
Rareform did not just survive the post-air spike, it built on it. The company has gone on to form partnerships with every major billboard company in the United States, giving it a reliable, large-scale supply of raw vinyl instead of scrounging for material one relationship at a time.
That scale shows up in the numbers. Rareform has reportedly collected more than 20,000 pounds of used billboard vinyl a month, cleaning, cutting and sewing it into finished goods. To keep up with that volume, the company expanded beyond its original California base and opened a second production facility in Nashville, Tennessee.
Forbes covered the company's environmental impact story back in 2017, not long after the Shark Tank appearance, framing it as a Los Angeles brand meaningfully reducing landfill waste through its manufacturing model. Staying relevant enough for that kind of coverage years into a company's life is not automatic.
Rareform net worth in 2026
There is no single audited figure for what Rareform is worth today, and no credible source claims one. What is reported, consistently across Shark Tank tracking sites and business coverage, is annual revenue in the range of roughly 5 million dollars as of 2024, built on the growth described above.
Revenue in that range at a company Kevin O'Leary bought 10 percent of for 300,000 dollars implies a business worth meaningfully more than its original 3 million dollar Shark Tank valuation, but nobody has published a hard number and this article will not invent one. Treat any specific net worth figure you see elsewhere for Rareform as an estimate, not a fact.
Where Things Stand Now
Rareform pitched in Season 8 out of California, asked for 300,000 dollars for 10 percent, and closed that exact deal with Kevin O'Leary. Nearly a decade later, the company is still operating, still turning old billboards into new bags, and has scaled from a single-location operation into a two-facility business with national billboard-industry partnerships.
If you came here to check whether the recycled-billboard bag company from Shark Tank made it, it did, and by most public signs it is bigger now than it was on the day it pitched.
Where to buy Rareform
Still selling as of May 14, 2026. Check today's price and availability.
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See the full Rareform deal breakdown and term sheet →
