Product Update
Is Pride Bites Still in Business? (2026 Update)
Is Pride Bites from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pride Bites today.
As an Amazon Associate I earn from qualifying purchases.
Pride Bites turned personalized dog toys into a real business, and unlike a lot of pet product pitches on this show, the company kept expanding its catalog well after the cameras left. If you are wondering whether the customizable leashes, beds, and toys are still around, the short answer is yes, with a lot more product to choose from than what aired on TV.
The Short Answer
Yes, Pride Bites is still in business and appears to be one of the more durable pet brands to come out of the show. The company continues to sell customizable, personalized accessories for pets, and has expanded its original toy-focused catalog into beds, leashes, and apparel.
There is no indication the brand currently maintains a public retail website of its own in the traditional sense based on available information, so anyone looking for current products should check the company's active social channels and any listed retail partners directly.
The Shark Tank Pitch
Co-founders Steven Blustein and Sean Knecht pitched Pride Bites in Season 7, which aired in April 2016, presenting customized dog toys and accessories built around the idea that pet owners increasingly want products made just for their own animal rather than something generic off a shelf.
The founders asked for 200,000 dollars in exchange for 10 percent equity.
The Deal That Got Done
Lori Greiner and Robert Herjavec partnered on the investment, agreeing to the full 200,000 dollars asked but taking 20 percent equity instead of 10, splitting the stake between them. Greiner's track record turning simple, well-designed consumer products into major retail hits made her a natural fit for a personalized pet accessory brand, while Herjavec added scaling and operations experience to the mix.
One account of the deal's aftermath notes the partnership reportedly never formally closed during the post-show due diligence process that follows most Shark Tank handshakes, though the company appears to have continued building independently regardless of how that paperwork ultimately resolved.
Growing the Catalog
Pride Bites reportedly added 10 new items to its lineup in the period after the episode aired, expanding from its original toy focus into personalized beds, leashes, and pet apparel. That kind of catalog growth, moving from a single hero product into a broader accessory ecosystem, mirrors the path several of this show's more durable consumer brands have taken.
The company has also reportedly secured retail partnerships beyond direct-to-consumer sales, giving it distribution channels that do not depend entirely on its own marketing reach. Personalization as a core product feature also gives Pride Bites a natural repeat-purchase cycle that a lot of pet accessory brands lack, since a customer who personalizes one item for a dog is a strong candidate to personalize a second item for the same dog, or a first item for a new one.
Pride Bites net worth in 2026
There is no independently sourced net worth figure available for Pride Bites as of 2026. The Shark Tank appearance implied a 2 million dollar valuation on the original ask, and the reported catalog expansion into beds, leashes, and apparel suggests real revenue growth since 2016, but no audited or press-confirmed current figure exists to cite. Personalized pet product brands in general have grown into a sizable niche within the broader pet industry over the last decade, and a company that has stayed in that space for this long without shrinking its catalog is a reasonable candidate to have grown alongside the category.
Given the uncertainty around whether the on-air investment ever formally closed, any specific valuation claim here would be guesswork, so this article stops at what is verifiable: the company has grown its product line and appears to still be operating.
Where Things Stand Now
Pride Bites pitched in Season 7 out of the personalized pet accessory space, agreed to a 200,000 dollar deal with Lori Greiner and Robert Herjavec at 20 percent combined equity, and has since grown its catalog well beyond the toys that got it on the show.
The company is active, still selling personalized pet products, and has added enough new categories since 2016 to suggest a business that found real staying power rather than one riding out a single viral moment. That is a good outcome for a brand whose on-air investment reportedly never even fully closed.
Where to buy Pride Bites
Still selling as of May 9, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Pride Bites deal breakdown and term sheet →
