Product Update
Is Pete And Pedro Still in Business? (2026 Update)
Is Pete And Pedro from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pete And Pedro today.
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Aaron Marino built an audience on YouTube long before he ever stepped onto the Shark Tank set, and that head start is exactly why Pete And Pedro is still standing more than a decade later. The men's hair styling brand is not just alive, it is one of the more durable success stories to come out of Season 7, and yes, you can still buy the products today.
The Short Answer
Pete And Pedro is still in business. The brand sells through its own e-commerce site and through Amazon, and it has quietly expanded far past the pomades and clays that opened the pitch.
The company now carries shampoos, conditioners, body washes, shaving creams, and colognes, all under the same grooming banner, plus it has picked up placement in select barbershops and men's boutiques and has pushed into European markets. That is a lot of shelf space for a company that started with a handful of styling products in a shark's living room, so to speak.
The Shark Tank Pitch
Aaron Marino brought Pete And Pedro to Season 7, Episode 29, pitching from Georgia with a men's hair styling line built around clean, simple products for guys who did not want to think too hard about their hair.
He came in asking for 100,000 dollars for 10 percent equity, which valued the young company at 1 million dollars. The pitch was not built on hype alone. Marino already had 15 percent monthly growth going into the show, and he leaned on that track record hard when the sharks pushed back on the valuation.
The Deal That Got Done
Barbara Corcoran made the deal, taking the full ask: 100,000 dollars for 10 percent equity, no renegotiation needed. Marino walked out with exactly the terms he pitched, which is rarer than it sounds on that show.
Corcoran's angle was less about grooming expertise and more about betting on the founder himself. Marino already ran Alpha M, a YouTube channel with millions of subscribers built around men's style and grooming advice, so he was not just selling a product, he was selling a built-in audience that trusted his taste.
How the YouTube Audience Became the Business Engine
The two years after the episode aired tell you why this deal worked. Pete And Pedro pulled in 800,000 dollars in sales in that window, and the growth did not come from a single Shark Tank bump, it came from Marino treating his YouTube channel like a permanent marketing department.
That is the part a lot of Shark Tank companies miss. A TV spot gives you a few weeks of traffic. Marino already had a content engine that kept working long after the episode stopped airing, and he built Pete And Pedro's product line around what his audience was already asking him for on camera.
He later used the same playbook to launch Tiege Hanley, a men's skincare line, and Menfluential Media, a content company that now cross-promotes both grooming brands. Running three connected businesses off one audience is not a common outcome for a Shark Tank founder, and it is a big part of why Pete And Pedro never had to fight for attention the way most single-product pitches do.
Pete And Pedro Net Worth in 2026
There is no single audited figure for Pete And Pedro's current valuation, and this is a case where you should be skeptical of any tracking site that hands you a clean number. What is verifiable is the growth arc: an 800,000 dollar sales run in the two years right after the show, a product line that has roughly tripled in scope since 2015, expansion into European retail, and a founder whose media business runs in parallel and reinforces the grooming brand's visibility.
Put those together and Pete And Pedro reads as a solidly profitable, multi-million dollar consumer brand at this point, but any specific dollar figure you see attached to it online is an estimate built on public sales claims, not a filed financial statement. Treat it as a range, not a receipt.
Where Things Stand Now
Pete And Pedro pitched in Season 7 out of Georgia, asked for 100,000 dollars at a 1 million dollar valuation, and Barbara Corcoran funded the exact terms on the table.
More than a decade on, the brand still sells directly and through Amazon, has grown from styling products into a full grooming line, and still leans on Aaron Marino's Alpha M audience as its core distribution channel. If you came here wondering whether the guy from the YouTube grooming videos still has a company to show for it, he does, and it is bigger than what aired on television.
Where to buy Pete And Pedro
Still selling as of May 2, 2026. Check today's price and availability.
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See the full Pete And Pedro deal breakdown and term sheet →
