Product Update
Is Noene Still in Business? (2026 Update)
Is Noene from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Noene today.
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Noene pitched a shock-absorbing insole on Shark Tank over a decade ago, back when Mark Cuban and Daymond John were both still willing to split a deal on a product neither had used personally on camera. A lot has changed at the company since, including who owns it, but the insoles themselves are still on the market.
The Short Answer
Yes, Noene is still in business. The brand continues to sell its shock-absorbing insole line through its own website, and by most recent accounts it has grown meaningfully since its Season 6 appearance rather than just surviving on the strength of old TV exposure.
The company does not appear to list itself as selling on Amazon, which means the direct site remains the primary place to buy.
The Shark Tank Pitch
Founder Bryan Scott brought Noene USA to Season 6, Episode 26, which aired April 17, 2015, pitching out of Atlanta, Georgia. The product is a shock-absorbing insole aimed at athletes and anyone on their feet for long stretches, positioned in the fitness apparel and accessories space.
Scott's ask on air was 100,000 dollars for 10 percent equity.
The Deal That Got Done
Mark Cuban and Daymond John teamed up on the investment, putting in 200,000 dollars for 30 percent equity combined, doubling the ask and taking a much bigger slice than the 10 percent originally offered. Two sharks joining forces on a single deal usually signals real conviction, since it means splitting both the risk and the eventual return.
Cuban and John bring very different strengths to a footwear-adjacent brand, one from a data and operations lens, the other from decades in apparel and retail relationships, which is a useful combination for a product that needs both manufacturing discipline and shelf placement.
New Ownership, Same Product
The company has changed hands since its Shark Tank appearance and now operates under new ownership, according to available reporting, while continuing to sell the same core insole line. New ownership taking over a small consumer brand years after its original founders launched it is common in this space, and it is often a sign the underlying product had enough proven demand to be worth acquiring rather than a signal of distress.
Under that new ownership, Noene has reportedly built out strategic partnerships with athletes and health professionals and pushed further into eco-friendly manufacturing initiatives, both of which point to active brand-building rather than a company coasting on old inventory.
For a product category as competitive as insoles and shoe inserts, staying relevant more than a decade after a single television appearance takes more than the original product working as advertised. It takes continued marketing spend, continued retail relationships, and enough revenue to justify a new owner taking over the brand rather than letting it fade out. Noene appears to have cleared that bar.
Noene net worth in 2026
As of 2025 reporting, Noene USA was described as having a net worth of roughly 5 million dollars alongside annual revenue in the same range. That figure is not independently audited and should be read as a tracking-site estimate rather than a confirmed financial statement, but it is a specific, sourced number rather than a guess, and it reflects real growth from the company's original 2 million dollar-range Shark Tank valuation.
Given the change in ownership since the original deal, that current estimate should be understood as describing the business today under its present owners, not the founding team that appeared on the show.
Where Things Stand Now
Noene pitched in Season 6 out of Atlanta, closed a combined 200,000 dollar deal with Mark Cuban and Daymond John at 30 percent equity, and has since passed to new ownership that kept the insole product line running and growing. Reported figures put the company around 5 million dollars in net worth and revenue as of 2025.
For anyone who wore out an old pair of Noene insoles and wondered if the company was even still around, it is. Different owners, same product, active business. The main thing to know if you are shopping today is that you will be buying from the brand's current operators, not the founding team that pitched the sharks back in 2015.
Where to buy Noene
Still selling as of April 22, 2026. Check today's price and availability.
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See the full Noene deal breakdown and term sheet →
